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Localization in Affiliate Marketing: Translating vs. Transcreating – Which Strategy Works Best?
Localization in Affiliate Marketing: Translating vs. Transcreating – Which Strategy Works Best?
Glossary
What Does “Hold” Mean
“Hold” means a temporary delay in affiliate payouts. Your commission is frozen for a few days (typically 7–30) so the advertiser can check traffic quality.
Glossary
What Does “Fraud” (Frod) Mean
“Frod” is short for fraud — dishonest activity meant to trick the system and earn commissions from fake or low-quality traffic.
Glossary
What Does “Ludik” Mean
“Ludik” is slang for a casual player — someone who plays for fun, not to make money. They enjoy the thrill, don’t follow strategies, and treat gambling as entertainment.
Glossary
What Does “Baseline” Mean
A baseline is your starting point — the original numbers you measure everything else against.
Glossary
What Does “Bump” Mean
“Bump” is a slang term in marketing and affiliate traffic that means giving something a push to get more attention or better results. It could be a post, an ad campaign, or even a payout rate.
Glossary
What Does “Ad Set” Mean
An “Ad Set” is a part of an ad campaign that defines who sees your ads, when, and where. One ad set = one target audience with its own budget and settings.
Important articles
11/20/2025
Guides
11/19/2025
Glossary
11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/19/2025
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11/18/2025
Guides
Online Casino Bonus Guide for Affiliates: How to Use Bonuses to Attract, Engage & Convert Players
Friend, let’s talk about one of the most powerful tools you and I have as affiliates — casino bonuses. They’re not just shiny promotions casinos use to look generous. In reality, bonuses shape how players behave, which offers they choose, how long they stay active, and how much revenue an affiliate can generate.
Read More
11/13/2025
Guides
How to Earn More When Working with Affiliates
Hey colleague, let’s talk about something every affiliate wonders about sooner or later – how to actually earn more from affiliate marketing. It’s one thing to join a program and start driving traffic, but it’s another to turn it into a consistent, growing income stream.
Read More
11/13/2025
Guides
11/03/2025
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11/03/2025
Guides
10/31/2025
Glossary
10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/31/2025
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10/30/2025
Trends
Denmark Cracks Down on Gambling Ads
Recently the Danish parliament approved a sweeping package of reforms aimed at the gambling industry & advertising. Among the headline changes: a “whistle-to-whistle” ban on gambling advertising during live sports broadcasts (from 10 minutes before kickoff until 10 minutes after the final whistle) and stricter rules around outdoor ads, influencer marketing and bonus offers.
Read More
10/30/2025
Trends
Crypto Payments Are Setting the Pace in iGaming
Crypto payments aren’t just a fringe experiment anymore — they’re becoming a major lever in the iGaming ecosystem. Operators are increasingly offering deposit & withdrawal via digital assets, and players are responding. Among the benefits: near-instant transactions, global access, less reliance on banks or cards, and a smoother experience.
Read More
10/29/2025
Trends
Latin America’s Game-Changer: Influencer Regulations Hit Argentina
Hey, if you’re in the affiliate game in iGaming, this one’s for you. We’ve seen Europe tightening the screws on influencer marketing and gambling promos for a while now — and guess what? Latin America, starting with Argentina, is clearly following suit. Let’s walk through what’s happening, why it matters, and how you should adapt.
Read More
10/29/2025
Glossary
10/29/2025
Glossary
10/29/2025
Trends
YouTube Tightens Rules on Gambling Content
Hey colleague, if you’re running iGaming affiliate campaigns and using YouTube as one of your key channels, listen up — some important policy shifts just dropped. From November 17th, 2025, YouTube will enforce much stricter rules around gambling-related videos, and if you ignore them, your promotion strategy could get hit.
Read More
10/29/2025
Trends
AI in Affiliate Marketing: Split Reactions but Big Implications for iGaming Affiliates
Hey, let’s grab a virtual coffee and dig into something I found that’s super relevant for us affiliates. The latest report from the Affiliate & Partner Marketing Association (APMA) — titled “Voice of the Affiliate Nation 2025” — shines a spotlight on how AI is shaking up affiliate marketing. And yes, it hits the iGaming world too.
Read More
10/29/2025
Guides
The best affiliate program if you work in the Latin American market
For several years now, the Latin American market has been considered one of the most dynamic in the iGaming and betting industry. The growing popularity of mobile technologies, increased interest in sporting events and the special role of betting culture make this region attractive for both players and partners.
Read More
10/29/2025
Cases
How Much Do Gambling Affiliates Earn? A Comprehensive Guide to Earnings in the Industry
The involvement of gambling affiliates in the casino industry is vital. They use marketing and content and affiliate networks to link new users to online betting sites. The million-dollar question is how much do gambling affiliates earn.
Read More
10/28/2025
Trends
Western Europe’s iGaming Focus Shifts to Player Safety — and Why Affiliates Should Care
If you’ve been in iGaming long enough, you know that every few years, the buzzword changes — from “bonuses” to “mobile-first” to “AI-powered personalization.”
Now, in 2025, the conversation has a new core: player safety.
Read More
10/28/2025
Trends
10/28/2025
Guides
Gamification in iGaming — How Affiliates Can Play It Smart
Hey buddy, just came across a cool piece on gamification in iGaming and thought of you. The article from Casino Guardian digs into how gamification is more than just badges and leaderboards — it’s actually becoming a smart strategy for deeper player engagement.
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10/28/2025
Trends
Viva México — Why Affiliates Should Seriously Consider Mexico as a Key Market
Alright, here’s the scoop: Mexico is one of the hottest spots in LatAm right now for iGaming opportunity. The regulatory landscape is shifting, demand is growing fast, and if you’re an affiliate, now’s the time to look closely and decide if you can slide into this market early.
Read More
10/28/2025
Trends
10/27/2025
Trends
10/27/2025
Trends
10/27/2025
Trends
Denmark’s Big Advertising Shift — What iGaming Affiliates Must Know
Denmark is gearing up for one of its most significant reform packages in the gambling-ad space. Under the so-called Gaming Package 1, Danish lawmakers have agreed on sweeping restrictions to gambling marketing, set for phased implementation with full effect by 1 January 2027.
Read More
10/27/2025
Community
AI Browser Risks — What Affiliates in iGaming Should Pay Attention To
A recent article from Comet Browser's developer Perplexity highlights a critical security gap: AI-powered browsers can’t reliably differentiate between legitimate user instructions and malicious commands embedded within websites.
Read More
10/27/2025
Community
10/24/2025
Trends
Growth Alert: Betsson Group’s Q3 Strategy Reveals Hot Spots for Affiliates
In the third quarter of 2025, Betsson Group reported impressive growth across Western Europe — especially driven by traction in Italy. Their Q3 revenue rose significantly year-on-year, with Western Europe showing a 27% increase and Italy identified as the “largest growth contributor” in that region.
Read More
10/24/2025
Trends
Latin America’s Favorite Casino Games: What Affiliates Can Learn from Betsson’s September Rankings
Betsson Group Affiliates has just revealed its list of top-performing casino games across Latin America for September, and it’s more than just a leaderboard — it’s a roadmap for affiliates who want to understand what makes local players tick.
Read More
10/24/2025
Community
Europe Tightens the Screws on Influencer Marketing — What Affiliates Must Know Now
The EGBA has just launched its “Pledge on Responsible Influencer Marketing in Online Gambling”, developed together with the European Advertising Standards Alliance (EASA). The aim: set clear standards for influencers and creators working in gambling-promo spaces across Europe — including transparency, age-gating, screening of influencer partners and independent monitoring.
Read More
10/24/2025
Trends
10/23/2025
Trends
Türkiye Cracks Down Hard on Unlicensed Online Gambling — Here’s What It Means for iGaming Affiliates
Big news out of Turkey: the government, under President Recep Tayyip Erdoğan, is intensifying its clamp-down on illegal online gambling ahead of the 2027 elections — and affiliates involved in the traffic chain should take notice. According to recent reporting, authorities have stepped up efforts to block unlicensed sites, target social-media promos and tighten enforcement across the sector.
Read More
10/23/2025
Glossary
10/23/2025
Glossary
10/23/2025
Glossary
10/23/2025
Glossary
10/23/2025
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10/23/2025
Glossary
10/23/2025
Trends
Brazil Gears Up for Major Fiscal Reform in Online Betting — What Affiliates Should Know
Brazil’s gambling sector is heading into a new phase. The government has introduced fiscal reforms aimed at regulating online betting more strictly, and these changes are already creating waves across the affiliate marketing world.
Read More
10/23/2025
Trends
Australia’s Gambling Sector Braces for a Major Compliance Shift by 2026 — What Affiliates Should Know
Big change is coming down under: the Australian gambling market is set for a considerable compliance overhaul by March 2026, and if you’re involved in iGaming or affiliate marketing, now is a smart time to tune in.
Read More
10/23/2025
Glossary
10/23/2025
Glossary
10/23/2025
Glossary
10/23/2025
Glossary
10/23/2025
Glossary
10/23/2025
Glossary
10/22/2025
Community
How AI is Really Shaping iGaming — Insights from Industry Leaders
According to a recent round-table featured in iGaming Expert, AI is no longer a tech novelty in the iGaming world — it’s actively transforming how the industry works, deals with players, and even how affiliates operate. Leading voices in the field weighed in on both the promise and the pitfalls.
Read More
10/22/2025
Trends
Dutch Regulator Cracks Down on Social Media Gambling Promos — A European Trend Affiliates Shouldn’t Ignore
There’s growing momentum across Europe as gambling regulators step up enforcement of social media promotions — and the most recent action comes from the Kansspelautoriteit (KSA) in the Netherlands. The regulator is demanding that influencers and affiliates pull down content promoting unlicensed casinos, and it’s not just isolated to the Netherlands any more.
Read More
10/22/2025
Community
Goodbye SEO, Hello GEO — Why iGaming Affiliates Need to Shift Gears
The digital marketing world is buzzing: according to Wired, we’re entering a new era — not just Search Engine Optimization (SEO) anymore, but Generative Engine Optimization (GEO). And if you’re working as an iGaming affiliate, this trend isn’t just tree-colour changing — it’s a tsunami of opportunity and risk.
Read More
10/22/2025
Trends
10/22/2025
Trends
France’s Online Gambling Market Hits Record Levels — What Affiliates Should Know
France’s regulated gambling market has reached new heights. In the first half of 2025, the national regulator Autorité nationale des jeux (ANJ) reported Gross Gaming Revenue (GGR) of €5.7 billion, up approximately 3.5 % compared to the same period in 2024.
Read More
10/22/2025
Trends
Swedish Influencer Faces Court in First-Ever Illegal Casino Promotion Case — Streaming Under Scrutiny
In a move that’s turning heads across the iGaming world, Swedish prosecutors will bring a prominent influencer to trial on 17 November for promoting unlicensed online casinos. The case marks the first time Sweden is holding a social-media personality legally accountable for pushing casino content without a local licence.
Read More
10/21/2025
Trends
India Bans Real-Money Online Gambling — What This Means for iGaming Affiliates
Big changes are happening in India. As of October 1, 2025, a new law came into effect that bans all real-money online gambling. This doesn’t just cover traditional casino games — it also affects fantasy sports, poker, and any game where players place real-money bets. The government aims to protect citizens from addiction, fraud, and other social risks linked to gambling.
Read More
10/21/2025
Trends
10/21/2025
Guides
The best affiliate program if you work in the African market
The African iGaming and betting market is currently experiencing a real boom. Many countries on the continent lack strict regulation, but at the same time, mobile technologies are actively developing, making online betting as accessible as possible.
Read More
10/21/2025
Trends
Curaçao’s Regulator Rolls Out Fresh Fee Guidance — Regulation Moves Forward Despite Turbulence
The regulatory winds in Curaçao have been swirling for a while — supervisory board resignations, licensing system overhauls, new legislation. But amid all that, the CGA has just published Version 2.0 of its license-fee guidelines under the Landsverordening op de Kansspelen (LOK) framework, bringing a bit more clarity and signalling that regulation is very much alive.
Read More
10/21/2025
Trends
Argentina Steps Up Control of Online Gambling
Argentina is turning up the volume on regulation of online gambling. The Senate has resumed discussion of a key bill to curb problem gambling — a measure that already passed the Chamber of Deputies in November 2024 and now faces detailed scrutiny.
Read More
10/21/2025
Guides
Top Mistakes New Gambling Affiliates Make in 2025
One of the biggest mistakes is not understanding the specifics of the niche. Gambling is not just another vertical in affiliate marketing. It is an area where the audience acts impulsively, where not only ads are important, but also emotional triggers, trust in the brand, and content format.
Read More
10/21/2025
Trends
10/20/2025
Trends
Ireland’s New Gambling Regulator Sets Out Big Vision — Not Just Rules, but Real Change
Ireland is stepping into a new chapter in gambling regulation, and there’s more to it than just licences and oversight. The newly established Gambling Regulatory Authority of Ireland (GRAI) has released its Statement of Strategy for 2025-2027, and it’s making clear: regulation isn’t about being restrictive — it’s about building trust, protection, and sustainable growth.
Read More
10/20/2025
Community
iGaming Innovation in 2025: What Affiliates Should Know
If you thought innovation in iGaming was just about slick interfaces and flashy bonuses, it’s time to rethink. In 2025, real innovation isn’t just “eye candy” — it’s about solving real industry challenges and responding to regulatory demands.
Read More
10/20/2025
Trends
LATAM 2026: Why Affiliates Should Keep Their Eyes on the Region
If you’ve been following iGaming news this year, you’ve probably noticed one topic that just keeps coming up — Latin America. It’s everywhere. Everyone’s talking about it, and for good reason. The region is turning into one of the hottest growth zones in global gambling — and affiliates should pay close attention.
Read More
10/20/2025
Trends
Japan’s iGaming Revolution: Why Affiliates Should Keep an Eye on This Emerging Market
Japan — a country known for innovation, precision, and technology — is now making steady moves toward creating a regulated digital framework for iGaming. While the country has long been cautious about gambling, recent developments suggest that it’s preparing to open the doors, step by step, to a modern, controlled online gaming environment.
Read More
10/20/2025
Trends
The Netherlands Faces a Gambling Crossroad: Regulation Tightens, Black Market Grows
Imagine you’re running traffic in the Dutch market — optimizing your SEO, crafting content, building trust. Everything seems on track… until the data drops: the regulated iGaming sector is losing ground, while unlicensed operators are gaining momentum.
Read More
10/17/2025
Trends
Asia-Pacific Casinos Poised for a Decade of Unprecedented Growth — Opportunities for Affiliates
Recent reports paint a clear picture: casinos and online gambling in the Asia-Pacific (APAC) region are gearing up for massive growth. Tourism is bouncing back, regulations are evolving, and technology is accelerating the market — and this isn’t just numbers, it’s real evidence that the region is entering a new phase. Let’s break it down and see how affiliates can benefit.
Read More
10/17/2025
Trends
Spain’s Online Gambling Market Grows Sharply in Q2 2025 — A New Chapter for SEO and Content-Focused Affiliates
Spain’s iGaming sector showed impressive resilience in Q2 2025, with GGR climbing 18.6% year-over-year to €410.3 million. Casino and sports betting verticals dominate, contributing over 94% of total revenue. Deposits and withdrawals surged faster than user acquisition, underlining a focus on engagement rather than expansion.
Read More
10/17/2025
Community
The Compliance Era in iGaming: Why It’s Changing the Game for Affiliates
If you’ve been in iGaming long enough, you’ve probably noticed that compliance isn’t just a legal checkbox anymore — it’s becoming the main driver of how the entire industry operates. From investment strategies to marketing campaigns, regulation now shapes everything.
Read More
10/17/2025
Trends
Google Search Rankings Enter Rollercoaster Phase — What SEO Affiliates Should Expect
Imagine you’re running your latest SEO campaign: polished content, optimized landing pages, everything by the book — and suddenly your rankings either crash or shoot up overnight. No warnings, no updates, just chaos.
Read More
10/16/2025
Trends
Pragmatic Play Redefines Sports Betting with Data-Driven Innovation — and New Opportunities for Affiliates
In a market where innovation defines success, Pragmatic Play is once again making headlines. The company best known for hits like Gates of Olympus and Sweet Bonanza has been steadily expanding into the sports betting sector — and now it’s taking things a step further with the introduction of advanced data visualization widgets for its Pragmatic Play Sports platform.
Read More
10/16/2025
Cases
10/16/2025
Guides
10/16/2025
Trends
10/16/2025
Trends
Legal Gambling Fuels Successful Sports: Why Brazil’s Betting Black Market Is a Real Threat
Imagine watching your favorite Brazilian football club — the energy, the crowd, the sponsors’ logos on the shirts. Everything looks normal. But behind the scenes, the country’s booming illegal betting market is quietly threatening the very foundation of sports sponsorships and financial stability.
Read More
10/15/2025
Trends
UK Gambling Market Faces Regulatory Shifts: Tax Pressure and Stricter Player Limits
The UK gambling industry is once again at a crossroads. Two major developments are currently shaping the debate — a potential tax increase on online betting and new clarifications from the Gambling Commission regarding deposit limits. Both could have a far-reaching impact on operators, affiliates, and players alike.
Read More
10/15/2025
Trends
US Casino Market Set for Boom Through 2033. What It Means for Affiliates
Hey! If you follow iGaming and online gambling, the US market is definitely worth your attention. According to the latest forecasts, the casino market in the US is expected to grow from $75.65 billion in 2024 to $126.19 billion by 2033, showing a healthy 5.85% annual growth rate. That’s impressive by any standard!
Read More
10/15/2025
Trends
10/15/2025
Trends
LATAM: A Goldmine for iGaming Affiliates
Latin America continues to be one of the most promising regions for affiliates and online gambling operators. The growing internet audience, high user engagement, and relatively low traffic costs make the region particularly attractive for partners.
Read More
10/15/2025
Trends
Codere Enters Italy’s Online Gambling Market: What It Means for Operators and Affiliates
Codere Online has officially launched its Italian site Codere.it, becoming a new player in one of Europe’s most competitive and tightly regulated markets. Securing a license from ADM (Agenzia delle Dogane e dei Monopoli) is no small feat — Italy’s online gambling regulation is known for its strict standards and high entry costs, reaching around €7 million per license.
Read More
10/15/2025
Trends
1xBet Gets Licensed in Guatemala — A Big Boost for Its Global Footprint
1xBet has officially secured the digital gambling license No. 2025-40 in Guatemala (since May 2025), demonstrating its compliance with local regulations, including consumer protection and responsible gaming requirements.
Read More
10/14/2025
Trends
UK Tightens Rules for Gambling Ads to Strike Better Balance for Youth Protection
So, the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP / BCAP) have rolled out updated gambling-ad guidance (as of 14 October 2025) that sharpen the rules about how gambling companies can advertise — particularly when it comes to appeals to under-18s.
Read More
10/14/2025
Trends
Italy on the Verge of Change: How the New Licensing Reform Is Rewriting the Rules of Online Betting
Italy is preparing for one of the biggest overhauls in its online gambling sector. The new regulations aim to create a more transparent, responsible, and sustainable market — a move that will significantly impact both operators and affiliate partners.
Read More
10/14/2025
Trends
The Evolution of Betting: How Cryptocurrency Is Transforming Online Gambling Economics
In recent years, cryptocurrency has become more than just a speculative asset — it’s reshaping entire industries, and online gambling is one of the most vivid examples of this shift. The growing popularity of digital assets is changing how players deposit, withdraw, and interact with betting platforms, creating a new financial ecosystem within iGaming.
Read More
10/14/2025
Trends
Regulatory Turmoil in Curaçao: How Instability Could Reshape the Global iGaming Market
For years, Curaçao has been one of the world’s key hubs for online gambling licensing. Its flexible regulations and relatively simple application process attracted thousands of operators worldwide. But the past few months have shown that the era of the “convenient offshore license” may be coming to an end.
Read More
10/13/2025
Trends
The Future of Online Gambling in Germany: Trends, Technology, and Players
Germany remains one of the most regulated online gambling markets in the world. In 2021, the Interstate Treaty on Gambling (GlüStV) came into effect, introducing strict rules: a monthly deposit limit of €1,000, mandatory registration through the OASIS self-exclusion system, and advertising restrictions. Some critics argue these measures are too strict, yet the market continues to grow.
Read More
10/13/2025
Community
Modern Technologies Are Changing the Game in Sports Betting
The world of sports betting is moving at an incredible pace. Traditional platforms with bulky architecture and limited interactivity no longer meet player expectations. Emil Hakobyan, CTO of iGcore, notes that most old systems simply can’t handle peak loads, causing crashes and a poor user experience.
Read More
10/13/2025
Trends
Austria Moves Toward an Open Online Casino Market — What Affiliates Should Know
Austria is standing at a crossroads. While the country still maintains a monopoly over online casinos, steps are being taken toward reforms that could completely reshape the market.
The government has agreed to extend the current exclusive license under the existing system but is also considering the creation of an independent gambling authority and tighter regulations across the board.
Read More
10/13/2025
Trends
William Hill Scales Back Its High-Street Presence — What It Means for Affiliates
William Hill has announced plans to close around 200 betting shops across the UK, marking another major step in the country’s gambling industry transformation.
This move is part of a wider cost-cutting and restructuring strategy as the company adapts to tighter regulations and shifting player habits.
Read More
10/10/2025
Trends
New Player Protection Standard: What It Means for Affiliates
Hey, here’s some fresh news for anyone in the gambling affiliate world. The European Gaming and Betting Association (EGBA) has just got approval for a new standard aimed at spotting signs of risky player behavior. Basically, there’s now a unified set of markers showing when a player might be at risk — sudden spikes in bets, unusually long sessions, or irregular activity patterns — all standardized.
Read More
10/10/2025
Trends
Why Old Affiliate Management Systems Are Fading — and How Affiliates Can Win from It
For years, affiliate management was seen as a back-office task — set up a program, hand out tracking links, check traffic and payments from time to time. But those days are over. A new generation of iGaming operators is rethinking how affiliate systems should work. Automation, transparency, and real-time data are no longer “nice to have” — they’re essential. And for affiliates, this shift opens the door to smarter partnerships and higher earnings.
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10/10/2025
Trends
Brazil’s Crypto Gambling Ban Reshapes the Market — and Opens New Paths for Affiliates
Since early 2025, Brazil’s regulated online betting market has entered a new phase — and one of the biggest changes is the ban on cryptocurrency payments. Under Normative Ordinance No. 615/2024, operators can no longer accept crypto transactions for deposits or wagers. From now on, only electronic transfers and officially approved payment methods are allowed.
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10/10/2025
Trends
iGaming Future 2026: Regulation Takes the Lead — What It Means for Affiliates
The new “iGaming Future 2026: Core Trends and Challenges” report from EvenBet Gaming shows a major shift in operator priorities. Regulation and compliance are no longer background issues — they’re now front and center, pushing expansion to the sidelines. Everything from marketing and taxation to player retention is being reshaped by stricter oversight.
Read More
10/09/2025
Trends
How Twitch Is Changing the Online Casino Game — and What It Means for Affiliates
Twitch is no longer just a streaming platform for gamers — it has become a vibrant showcase for online casinos. Viewers watch streamers play, learn the mechanics, participate in chats, and often get inspired to try gaming themselves. That emotional and visual connection makes Twitch one of the most powerful tools for engaging potential players.
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10/09/2025
Trends
Online Casino Regulation in Europe & UK — Quick Guide for Affiliates
Europe’s online gambling market is diverse. Some countries have open, mature licensing systems, while others maintain state monopolies or severe restrictions. Affiliates need to understand each market to operate legally and effectively.
Read More
10/09/2025
Trends
Online Casino Regulation in Latin America: A Practical Guide for Affiliates
The Latin American iGaming market is growing fast — but every country plays by its own rules. For affiliates, understanding the local regulations can be the difference between success and wasted effort. Let’s break it down country by country and see how to act strategically.
Read More
10/09/2025
Trends
Why We Gamble Late at Night — And What Affiliates Can Do With It
Many players are finding themselves turning to online casinos in the quiet hours of the night. Less distractions, more privacy, a sense of calm — the night creates a perfect environment for gaming. Whether it’s escape from daily hustle, the freedom to play without prying eyes, or simply because everything else is “off”—online casinos benefit from this nighttime charm.
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10/09/2025
Trends
AI Is Reshaping Online Casinos — and Opening New Doors for Affiliates
Artificial Intelligence is quietly becoming one of the biggest disruptors in iGaming — transforming how casinos operate, protect players, and engage audiences. And for affiliates, this tech shift isn’t just interesting to watch — it’s a goldmine of new marketing angles and trust-building opportunities.
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10/08/2025
Trends
Crash and Hybrid Casino Games Take Over: H1 2025 Trends and Affiliate Opportunities
According to the latest Blask report, crash and hybrid games have seen rapid growth in the first half of 2025. These fast-paced, socially-oriented games are gradually overtaking classic slots, evolving from niche novelties into the main attraction for both players and operators.
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10/08/2025
Trends
Crypto Casinos Gain Ground Amid Regulatory Pressure in Nordic Markets
Here’s an interesting trend: as regulators tighten controls in Finland and Norway, crypto casinos are quietly gaining traction. Players are shifting to crypto platforms because of speed, bonuses, and the ability to bypass some restrictions.
Read More
10/08/2025
Trends
10/08/2025
Trends
Latin America: How Regulation Turned from a Challenge into a Competitive Edge
Here’s an interesting story that’s super relevant if you’re working with iGaming traffic in Latin America. Spanish operators, who’ve long been used to strict rules at home, entered the Latin American market — and, surprisingly, came out ahead of many local players.
Read More
10/07/2025
Trends
10/07/2025
Trends
Portugal Tightens Gambling Ad Rules — What It Means for Affiliates
Portugal’s gambling landscape is on the brink of major change. Lawmakers are discussing tougher advertising restrictions and broader reforms aimed at reshaping how the industry operates — especially when it comes to consumer protection and responsible marketing.
Read More
10/07/2025
Trends
Brazilian Bettors Turn to VPNs, Challenging Regulatory Limits
Brazil’s regulated betting market is facing a growing headache: more and more bettors are using VPNs to bypass location checks and access foreign or restricted betting sites. Instead of being a fringe tactic, this is steadily becoming a mainstream workaround.
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10/06/2025
Guides
The best affiliate program if you work in Asian markets
Asia is currently one of the most dynamic markets for the development of affiliate marketing in the betting and iGaming sectors. It combines a billion-strong audience, high mobile user activity, and growing interest in online betting.
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10/06/2025
Guides
10/06/2025
Trends
Germany’s Online Gambling Market: Growth Continues Despite Tight Regulation
Germany’s online gambling industry is entering a new stage of development — one marked by both regulatory pressure and steady growth. Since the introduction of the State Treaty on Gaming (GlüStV 2021), the market has faced some of Europe’s toughest restrictions. But rather than slowing things down, the new rules have pushed operators to innovate and players to adapt.
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10/06/2025
Trends
Spain’s Online Gambling Industry Posts Strong YoY Growth in Q2 2025
Spain’s digital gambling scene had a solid second quarter this year: revenues climbed to about €410 million, up nearly 19% year-over-year, according to the latest data from the Directorate General for Gambling Regulation (DGOJ).
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10/03/2025
Trends
Danish Gambling Market Shows Strong Growth — Slots Lead the Way
Denmark’s iGaming sector continues to recover, with online slots driving the bulk of growth.
New data from regulator Spillemyndigheden shows that online casinos saw over 20% YoY growth, with slots accounting for roughly DKK 292m — around 80% of all online gaming revenue.
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10/03/2025
Trends
10/03/2025
Trends
10/02/2025
Trends
Greece Becomes the First EU Country to Enforce Device-Based Gambling Ban for Minors
Greece made history as the first European Union country to introduce a nationwide ban on gambling and adult content for minors directly at the device level. The new system works through the Kids Wallet app, which allows parents to block categories such as gambling, alcohol, tobacco, and even limit access to social media on their children’s devices.
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10/02/2025
Trends
10/02/2025
Trends
09/30/2025
Trends
How AI is Changing Sports Betting: What Affiliates Should Know
Hey! I wanted to share some exciting news from the world of sports betting — AI is literally transforming the industry. Daniel Netzer, CTO of LSports, explained how technology allows bookmakers to handle millions of events at once, predict player behavior, and deliver personalized offers.
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09/30/2025
Trends
LATAM Wants Stability — And Affiliates Should Pay Attention
Hey, I’ve got some fresh insights from Latin America, and they’re worth a look if you’re working in iGaming or affiliate marketing.
Stake’s head of compliance for LATAM, Laura María Gómez Betancur, recently pointed out something important: markets like Brazil and Peru don’t just need new rules — they need regulatory stability. Too many changes in a short time can scare off both operators and players.
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09/29/2025
Guides
How to determine which model will be beneficial for you: a guide to choosing between CPA, RS, hybrid
Affiliate programs in iGaming are an effective way to make money for those who are ready to promote casinos, betting, or other online games. Success directly depends on the monetization model chosen by the affiliate. To avoid losing profit and wasting resources, it is important to understand the difference between popular formats: CPA, Revenue Share, and the hybrid model.
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09/29/2025
Guides
09/29/2025
Trends
European Tax Hikes on Gambling: What It Means for Affiliates
Hey, I wanted to share something interesting with you — right now, across Europe, governments are busy raising taxes on online gambling. On the surface, it looks simple: “the industry makes billions, let’s squeeze a bit more for the budget.”
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09/22/2025
Guides
Stars and athletes in casino advertising: how to use big names to earn more in affiliate marketing
Since childhood, we have been taught to imitate our idols – actors, athletes, musicians. In our adult lives, this model does not change: we buy products, subscribe to channels, and trust podcasts not because we know them personally, but because they are recommended by those we admire.
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09/22/2025
Guides
09/17/2025
Guides
Localization in affiliate marketing: how to make money worldwide
In affiliate marketing, choosing the right partner is not only a guarantee of a stable income, but also a strategic decision that determines your prospects on a global scale. By working with PPs that have an international reach, affiliates gain access to different markets, cultures, and player habits.
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09/16/2025
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09/11/2025
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09/09/2025
Guides
09/02/2025
Guides
Top Link Building Mistakes Affiliates Make (and How to Fix Them)
Building a link profile is a fundamental part of any affiliate marketing strategy. But this is where beginners often make critical mistakes. In pursuit of quick results, they create links that not only fail to bring any benefit, but can also lead to Google filters. This is especially true for affiliate blogs, where content, structure, and the quality of external links are all important.
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08/26/2025
Cases
08/12/2025
Guides
How to drive traffic to your website using social media
In today's online space, it is difficult to find a more effective tool for driving traffic to a website than social media. They have become not just platforms for communication, but powerful marketing channels where millions of users interact with brands, content, and each other every day. Using these platforms to promote your website is not only appropriate, but necessary.
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08/04/2025
Cases
07/29/2025
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07/21/2025
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07/16/2025
Guides
07/07/2025
Guides
07/02/2025
Guides
06/24/2025
Guides
06/16/2025
Guides
How to use Facebook ads for affiliate marketing
In today's digital environment, Facebook Ads offer huge opportunities for those who want to develop affiliate marketing. With billions of audience members and flexible targeting tools, this platform allows you to promote affiliate offers with high accuracy.
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06/12/2025
Guides
06/03/2025
Guides
05/30/2025
Guides
05/23/2025
Guides
SEO for affiliate websites: how to drive organic traffic?
Affiliate marketing is a great opportunity to generate income, but without organic traffic, the potential of even the best offers remains unrealized. That is why SEO for affiliate websites is a key strategy for those who want to attract users steadily without constant advertising costs.
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05/12/2025
Guides
05/07/2025
Guides
How to choose an affiliate program?
Affiliate marketing can sound like magic: you promote something online, people click your link, and money starts rolling into your account. Simple, right? The truth is, while affiliate marketing programs do open real doors to earning online, the difference between success and frustration often comes down to one thing: picking the right affiliate program.
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05/02/2025
Guides
04/24/2025
Guides
Revshare for iGaming affiliate programs
Revshare is one of the most popular ways to earn money in iGaming affiliate programs, which allows partners to profit from the activity of attracted players. Unlike the CPA model, where payments are fixed, the revenue share model provides a regular income that depends on the expenses of each player. This allows you to build a stable stream of earnings, especially with the right approach to brand promotion.
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04/18/2025
Guides
How Casino Affiliate Programs Work
Casino partner programs are an incredible opportunity for anybody looking to enter the world of iGaming and make cash online. These programs permit people or businesses (associates) to compete with online casinos to advance their administrations. Members gain commissions by driving activity to the casino, where players sign up, make stores, and lock in gaming exercises.
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04/03/2025
Cases
Gambling Affiliate Marketing Guide
Artificial intelligence (AI) has turned the gaming table in the world of affiliate marketing, making strategies more precise and processes less dependent on chores. Now, instead of manually analyzing audiences or spending weeks testing bundles, you can trust algorithms to do it. AI helps you not only optimize content, but also anticipate trends, which means you can earn faster and more efficiently. In a highly competitive environment where every second of delay means lost traffic, technology becomes not just a useful tool, but a real weapon in the fight for conversions.
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03/26/2025
Guides
Best AI tools for affiliate marketing 2025
Artificial intelligence (AI) has revolutionized the way marketers approach online ventures, particularly in the realm of affiliate partnerships. By automating tedious tasks and enabling precise optimization, AI-driven tools help businesses streamline both content creation and promotional strategies. As digital channels grow increasingly competitive, leveraging cutting-edge technology becomes essential for maintaining a profitable business model.
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03/18/2025
Cases
How do iGambling affiliates get paid?
The iGambling space thrives on dynamic, mutually beneficial partnerships, and one central question for new affiliates is how they actually earn their income. Modern affiliate structures balance high returns with transparent reporting, providing a foundation of trust between promoters and platforms. As the industry continues to expand, affiliates gain access to diverse revenue streams, from flat rates to tiered commissions. Understanding the finer points of how these payouts are structured and what influences them is key to building a stable, profitable presence in the realm of online betting.
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03/12/2025
Guides
Search Arbitrage: how does it work?
In 2025, the digital landscape is evolving faster than ever, and what is search arbitrage sits at the forefront of innovative online strategies. Whether you’re a newcomer to the arbitrage world or a seasoned pro, there’s always something fresh to discover about this dynamic business model. Below, you’ll learn how modern data technologies, shifting marketing trends, and refined monetization methods are reshaping search arbitrage traffic. Get ready to explore actionable insights for staying ahead of the curve, boosting ads revenue, and building a thriving account in the competitive realm of arbitrage search.
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03/05/2025
Guides
Online casino industry trends
The online gambling sphere continues to expand at a tremendous pace, drawing in millions of players worldwide who seek immersive games and innovative experiences. Industry experts predict sustained growth driven by emerging technology and shifting consumer habits, reflecting an industry committed to constant reinvention.
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02/26/2025
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02/19/2025
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02/12/2025
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02/05/2025
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01/29/2025
Guides
11/21/2024
Guides
How to Automate Your Affiliate Marketing Business
By automating your associate promotion business processes, you can enhance overall efficiency, reduce completion time, and boost profits as well. Automation in the processes has become necessary for most businesses that wish to increase their partner advertising as the technology keeps growing. Let's take a look at the best ways to systematize different processes in the associate promotion business and the advantages of doing so.
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11/13/2024
Guides
What is CPA or Cost Per Action in Affiliate Marketing?
Cost per Action (CPA), or pay-per-action, is a type of partner marketing in which a machine’s advertiser pays the affiliate whenever a certain task, like selling, leads or registrations, is accomplished. This model has gained lots of attraction in the partner marketing industry thanks to its ability of eliminating risks for advertisers and enhancing profits for partners who are capable of delivering competent actions. Let’s cover in detail the idea of CPA in partner marketing, the way how it functions, and how you can make use of CPA to make money out of it.
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10/31/2024
Guides
How to Create a Website for Affiliate Marketing in 2025
Of all online business models, partner advertising remains one of the successful earning models for many people. But in order to get the most out of your affiliate marketing campaigns come 2025, it is necessary to have an optimized website. It will show you how to create a proper partner website, starting from the landing pages construction and the choice of the most lucrative affiliate programs to the incorporation of the betting content.
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06/06/2024
Guides
TOP 5 Affiliate Marketing Trends 2024
Given the incessant digital landscape developments, remaining competitive entails identifying and moderating current and emerging affiliate marketing trends. Most marketing plans are disrupted by advancing technologies and alterations in consumers' purchasing habits. This article highlights the top five affiliate marketing trends in 2024, focusing on how they can enhance performance and engagement when integrated effectively into your strategies.
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05/30/2024
Guides
What are the Best Referral Programs To Make Money in 2024?
Referral programs create win-win scenarios for both firms and their loyal customers. Companies get new customers while those who refer others are given money or something else when they manage to bring in new clients. There is a considerable difference in terms of efficiency and attractiveness of referral programs.
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05/30/2024
Cases
Effective Strategies for Promoting Online Casinos
Marketing strategies are essential in the cutthroat world of online casinos. They empower operators to captivate new clientele and keep current patrons, which is vital for enduring success. Smart application of casino marketing techniques and digital methods can distinguish a venue from a sea of competitors, fostering the creation of a committed customer base. This article will navigate the top marketing strategies that are critical for triumph in the online casino market's competitive battlefield.
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05/30/2024
Guides
The Principles of Affiliate Marketing for Beginners: Your Step-by-Step Guide
Do you want to make a passive income through the use of your content creation skills? In that case, affiliate marketing might be perfect for you. This guide on how to start affiliate marketing for beginners will kick off your way, providing all the information you need at no cost. We are going to teach you the basics of starting in partner marketing, a strategy that can help you earn money even while you sleep.
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