Ireland’s New Gambling Regulation: What Affiliates Need to Know and How to Adapt
In 2024, Ireland adopted one of the most significant reforms in its gambling history: the Gambling Regulation Act. It introduces a new framework for iGaming and betting with strict limits on advertising, bonuses, and marketing communications. For affiliates, this looks like a serious challenge — fewer tools to acquire players, more restrictions on targeting, and higher compliance costs. Yet it is also an opportunity. Affiliates who adapt quickly, emphasize legality, and position themselves as trusted voices can survive and strengthen their role in the market.