Glossary

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Glossary
What Is a Target Audience
What Is a Target Audience
Your target audience is the group of people your ads or product are meant for. These are the users most likely to click, sign up, or buy.
Glossary
Affiliate Manager
Affiliate Manager
An Affiliate Manager is the person who supports affiliates. They help you choose offers, solve problems, and make sure everything runs smoothly.
Glossary
Affiliate / Webmaster
Affiliate / Webmaster
An affiliate (or webmaster) promotes offers from partner programs and earns commissions for bringing in users. They can run websites, social pages, ad campaigns, or blogs.
Glossary
ROI (Return on Investment)
ROI (Return on Investment)
ROI shows how profitable your investment is. If it’s positive — you’re earning. If it’s negative — you’re losing money.
Glossary
EPC (Earnings Per Click)
EPC (Earnings Per Click)
EPC tells you how much you earn on average from each click on your affiliate link.
Glossary
Conversion Rate (CR)
Conversion Rate (CR)
CR shows what percentage of users completed a desired action — like signing up, buying, or making a deposit.
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