Glossary

Glossary

What Is a Lead

A lead is someone who took the first step — signed up, filled a form, or left their contact info.

Glossary

What Is a Hybrid Model

Glossary

What Is CPA (Cost Per Action)

CPA means you earn a fixed amount when someone completes a specific action — like signing up or making a deposit.

Glossary

What Is a Conversion

A conversion shows how many people did what you wanted — like sign up, buy, or deposit.

Glossary

What Is an Offer

An offer is a deal from an advertiser that you promote as an affiliate. When someone converts — you get paid.

Glossary

What Is Traffic

Traffic is just the number of people who visit a website, app, or click a promo link. More traffic = more potential customers.

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