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10/29/2025

Glossary

What Is a Target Audience

Your target audience is the group of people your ads or product are meant for. These are the users most likely to click, sign up, or buy.

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10/23/2025

Glossary

Affiliate Manager

An Affiliate Manager is the person who supports affiliates. They help you choose offers, solve problems, and make sure everything runs smoothly.

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10/23/2025

Glossary

Affiliate / Webmaster

An affiliate (or webmaster) promotes offers from partner programs and earns commissions for bringing in users. They can run websites, social pages, ad campaigns, or blogs.

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10/23/2025

Glossary

ROI (Return on Investment)

ROI shows how profitable your investment is. If it’s positive — you’re earning. If it’s negative — you’re losing money.

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10/23/2025

Glossary

EPC (Earnings Per Click)

EPC tells you how much you earn on average from each click on your affiliate link.

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10/23/2025

Glossary

Conversion Rate (CR)

CR shows what percentage of users completed a desired action — like signing up, buying, or making a deposit.

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