Glossary Archives - Page 6 of 10

10/31/2025

Glossary

What Is Cloaking

Cloaking is a method where the ad reviewer sees one thing, but real users see something else. It’s a way to “hide” your real content to pass moderation.

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10/31/2025

Glossary

What Is a Postback URL

A postback URL is a signal your affiliate program sends to your tracker every time a user completes an action — like registering or making a deposit. Think of it as: “Hey tracker, we’ve got a conversion. Log it!”

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10/31/2025

Glossary

What Is a Tracker

A tracker is a tool that lets you see where your traffic is coming from, how it performs, and what actually brings in the money.

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10/31/2025

Glossary

What Is Branded Traffic

Branded traffic is when users visit a site after searching for a specific brand name. They already know what they want — they’re just looking for the official page, sometimes through an affiliate link.

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10/31/2025

Glossary

What Is Incentivized Traffic

Incentivized traffic is when users take action (click, sign up, download) not out of interest, but to get a reward — like money, bonuses, or virtual gifts.

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10/31/2025

Glossary

What Is Traffic Arbitrage

Traffic arbitrage is about buying cheap traffic and sending it to an offer where you earn more per conversion. The difference between what you spend and what you earn is your profit.

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