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Glossary
What is LTV
What is LTV
LTV (Lifetime Value) is the total value a customer brings to your business over their entire time using your product or service.
Glossary
What is Retention
What is Retention
Retention shows how many players return to the platform after their first visit. In other words, it’s a measure of how well you’re keeping your audience engaged.
Glossary
What Is an Anti-Detect Browser
What Is an Anti-Detect Browser
An anti-detect browser is a special tool that lets you hide or fake your digital fingerprint. Affiliates use it to manage multiple ad accounts without getting banned.
Glossary
What Are Spy Tools
What Are Spy Tools
Spy tools are platforms that let you see what other affiliates and media buyers are running — creatives, landing pages, offers, traffic sources, and more.
Glossary
What Is a Landing Page
What Is a Landing Page
A landing page is where a user “lands” after clicking on your ad. Its job? Convert that visitor — make them sign up, deposit, leave a lead, or take another action.
Glossary
What Is a Pre-landing Page (Prelander)
What Is a Pre-landing Page (Prelander)
A pre-landing (aka prelander) is a page that sits between your ad and the offer. It doesn’t sell directly — it warms up the user and makes them more likely to convert.
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