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10/31/2025

Glossary

What is LTV

LTV (Lifetime Value) is the total value a customer brings to your business over their entire time using your product or service.

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10/31/2025

Glossary

What is Retention

Retention shows how many players return to the platform after their first visit. In other words, it’s a measure of how well you’re keeping your audience engaged.

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10/31/2025

Glossary

What Is an Anti-Detect Browser

An anti-detect browser is a special tool that lets you hide or fake your digital fingerprint. Affiliates use it to manage multiple ad accounts without getting banned.

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10/31/2025

Glossary

What Are Spy Tools

Spy tools are platforms that let you see what other affiliates and media buyers are running — creatives, landing pages, offers, traffic sources, and more.

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10/31/2025

Glossary

What Is a Landing Page

A landing page is where a user “lands” after clicking on your ad. Its job? Convert that visitor — make them sign up, deposit, leave a lead, or take another action.

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10/31/2025

Glossary

What Is a Pre-landing Page (Prelander)

A pre-landing (aka prelander) is a page that sits between your ad and the offer. It doesn’t sell directly — it warms up the user and makes them more likely to convert.

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