What Is Native Advertising
Glossary
Native ads are ads that don’t look like ads. They blend into the content — like a blog post, a video, or a social media tip — and feel helpful instead of salesy.
How it works:
- Instead of a banner — it’s a helpful article with a subtle product mention
- Instead of “buy now” — it’s “here’s what helped me”
- The ad matches the platform’s style and tone
Examples:
- A blog post titled “5 ways to make money online” that includes an affiliate casino link
- A Telegram message that casually mentions “I use this site myself”
- “Recommended content” blocks with tags like “sponsored” or “from our partners”
- A YouTube video with brand integration in the storyline
Where it’s used:
- In affiliate marketing
- Casino and betting offers
- E-commerce
- Blogs, YouTube, and social platforms
Pros:
- High CTR — people click because it feels natural
- Builds trust and doesn’t annoy the audience
- Improves brand perception
Cons:
- Requires good writing or video production
- Slower to convert than push or pop ads
- Needs tracking tools to measure performance
