What Are Spy Tools

31 Oct 2025 Updated: 31 Oct 2025
By Bill Robertson
Glossary
Spy tools are platforms that let you see what other affiliates and media buyers are running — creatives, landing pages, offers, traffic sources, and more.

Basically, they’re like binoculars for marketers.

What you can see with spy tools:

  • Trending ad creatives
  • Active offers and verticals
  • Target countries and devices
  • Headlines, images, calls to action
  • Traffic sources (e.g. Facebook, Native, Push)

Why use them:

  • Discover what’s working now
  • Get inspired and follow trends
  • Learn from competitors
    Save time and money on testing
  • Reverse-engineer winning funnels

Popular spy tools include:

  • Adplexity
  • Anstrex
  • BigSpy
  • WhatRunsWhere
  • AdSpy
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