Codere Enters Italy’s Online Gambling Market: What It Means for Operators and Affiliates

15 Oct 2025
By Bill Robertson
Trends
Codere Online has officially launched its Italian site Codere.it, becoming a new player in one of Europe’s most competitive and tightly regulated markets. Securing a license from ADM (Agenzia delle Dogane e dei Monopoli) is no small feat — Italy’s online gambling regulation is known for its strict standards and high entry costs, reaching around €7 million per license.

For Codere, this is not just market expansion — it’s a strategic step toward strengthening its position in Europe.

Codere already has strong brand recognition in Italy thanks to its network of gaming halls, bingo clubs, and slot venues. Now the company is merging its offline and online operations into a unified ecosystem — giving players a seamless experience whether they’re in a physical location or on a mobile app.

Italy’s online gambling market remains one of the largest in the EU, with annual revenues exceeding €4 billion, and competition is intense. Established giants such as bet365, Flutter, LeoVegas, Sisal, Planetwin365 are already major players. Among global brands, 1xBet also maintains a presence, supported by local affiliate programs and regional licenses.

Codere’s online debut adds even more momentum to this competition. Unlike some international operators that enter through intermediaries or white-label partnerships, Codere is betting on its local Italian identity and offline heritage. The company aims to develop loyalty programs that connect online players and land-based customers — creating a truly omnichannel experience.

For affiliates, this presents exciting opportunities. Licensed brands with a strong local focus attract players who value transparency and trust. Partnering with operators like Codere means building long-term campaigns with fewer regulatory risks.

As competition heats up, experts say success in Italy increasingly depends on UX design, mobile-first solutions, and content personalization. Modern players want more than betting — they expect engagement through gamification, missions, live tournaments, and interactive promotions. Codere seems ready to deliver on all of that.

Financially, the company is on solid ground: for 2025, Codere expects €220-230 million in gaming revenue and €10-15 million in EBITDA. The brand continues to expand in Spain, Mexico, Argentina, Colombia, and Panama, where the blend of online and offline experiences remains the cornerstone of its growth strategy.

While many considered Italy’s market already “saturated,” Codere’s entry shows there’s still room for innovation — and for affiliate partnerships that know how to leverage it.

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