William Hill Affiliates

The official affiliate program of William Hill, one of the most trusted names in iGaming, offering CPA, RevShare, and Hybrid deals with strong global reach.

William Hill Affiliates

William Hill Affiliates is the partner program of William Hill, a legendary iGaming operator with over 85 years of history in betting and one of the most recognized brands worldwide. The program provides affiliates with the opportunity to monetize traffic through multiple verticals, including sports betting, casino, poker, and games.

Affiliates benefit from advanced tracking systems, comprehensive reporting, marketing support, and a wide range of localized promotional materials. With flexible commission models and a reputation for reliability, William Hill Affiliates is designed for both experienced partners and newcomers seeking stable cooperation with a globally trusted brand.

Model type:

CPA
RevShare
Hybrid

Rates:

RevShare: from 25% up to 40% depending on performance. CPA: competitive rates, negotiated individually

Minimum payout:

£25 (or equivalent in other currencies)

Payment frequency:

monthly

GEOs:

UK, Europe, LATAM, Canada, selected international markets (restrictions apply in certain countries)

Supported verticals:

Betting
Casino
Poker

Payment methods:

Advantages and disadvantages

William Hill brand recognition and trust built over decades
Wide choice of verticals (sports, casino, poker, games)
Strong marketing support and localized promotional tools
Transparent reporting and reliable payments
Multiple commission structures to fit affiliate needs
GEO restrictions due to local regulations (e.g., USA)
Commission rates may be lower than newer niche programs
High competition in the UK and European markets
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