Trends
Trends
Dutch Regulator Cracks Down on Social Media Gambling Promos — A European Trend Affiliates Shouldn’t Ignore
There’s growing momentum across Europe as gambling regulators step up enforcement of social media promotions — and the most recent action comes from the Kansspelautoriteit (KSA) in the Netherlands. The regulator is demanding that influencers and affiliates pull down content promoting unlicensed casinos, and it’s not just isolated to the Netherlands any more.
Community
Goodbye SEO, Hello GEO — Why iGaming Affiliates Need to Shift Gears
The digital marketing world is buzzing: according to Wired, we’re entering a new era — not just Search Engine Optimization (SEO) anymore, but Generative Engine Optimization (GEO). And if you’re working as an iGaming affiliate, this trend isn’t just tree-colour changing — it’s a tsunami of opportunity and risk.
Trends
Trends
France’s Online Gambling Market Hits Record Levels — What Affiliates Should Know
France’s regulated gambling market has reached new heights. In the first half of 2025, the national regulator Autorité nationale des jeux (ANJ) reported Gross Gaming Revenue (GGR) of €5.7 billion, up approximately 3.5 % compared to the same period in 2024.
Trends
Swedish Influencer Faces Court in First-Ever Illegal Casino Promotion Case — Streaming Under Scrutiny
In a move that’s turning heads across the iGaming world, Swedish prosecutors will bring a prominent influencer to trial on 17 November for promoting unlicensed online casinos. The case marks the first time Sweden is holding a social-media personality legally accountable for pushing casino content without a local licence.
Trends
India Bans Real-Money Online Gambling — What This Means for iGaming Affiliates
Big changes are happening in India. As of October 1, 2025, a new law came into effect that bans all real-money online gambling. This doesn’t just cover traditional casino games — it also affects fantasy sports, poker, and any game where players place real-money bets. The government aims to protect citizens from addiction, fraud, and other social risks linked to gambling.