Trends

10/22/2025
Community
Goodbye SEO, Hello GEO — Why iGaming Affiliates Need to Shift Gears
Goodbye SEO, Hello GEO — Why iGaming Affiliates Need to Shift Gears
The digital marketing world is buzzing: according to Wired, we’re entering a new era — not just Search Engine Optimization (SEO) anymore, but Generative Engine Optimization (GEO). And if you’re working as an iGaming affiliate, this trend isn’t just tree-colour changing — it’s a tsunami of opportunity and risk.
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10/22/2025
Trends
Europe Moves Closer to a Single Standard for Identifying Gambling Risk
Europe Moves Closer to a Single Standard for Identifying Gambling Risk
Big step ahead: the European Committee for Standardisation (CEN) approved a draft framework that aims to help operators and regulators across Europe identify signs of risky gambling behaviour.
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10/22/2025
Trends
France’s Online Gambling Market Hits Record Levels — What Affiliates Should Know
France’s Online Gambling Market Hits Record Levels — What Affiliates Should Know
France’s regulated gambling market has reached new heights. In the first half of 2025, the national regulator Autorité nationale des jeux (ANJ) reported Gross Gaming Revenue (GGR) of €5.7 billion, up approximately 3.5 % compared to the same period in 2024.
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10/22/2025
Trends
Swedish Influencer Faces Court in First-Ever Illegal Casino Promotion Case — Streaming Under Scrutiny
Swedish Influencer Faces Court in First-Ever Illegal Casino Promotion Case — Streaming Under Scrutiny
In a move that’s turning heads across the iGaming world, Swedish prosecutors will bring a prominent influencer to trial on 17 November for promoting unlicensed online casinos. The case marks the first time Sweden is holding a social-media personality legally accountable for pushing casino content without a local licence.
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10/21/2025
Trends
India Bans Real-Money Online Gambling — What This Means for iGaming Affiliates
India Bans Real-Money Online Gambling — What This Means for iGaming Affiliates
Big changes are happening in India. As of October 1, 2025, a new law came into effect that bans all real-money online gambling. This doesn’t just cover traditional casino games — it also affects fantasy sports, poker, and any game where players place real-money bets. The government aims to protect citizens from addiction, fraud, and other social risks linked to gambling.
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10/21/2025
Trends
Italy Cuts Online Betting Sites from 407 to 52 — What Affiliates Need to Know
Italy Cuts Online Betting Sites from 407 to 52 — What Affiliates Need to Know
Big changes are coming to Italy’s online gambling market. Starting November 13, 2025, the number of licensed betting sites will drop dramatically — from 407 down to just 52.
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