Europe Tightens the Screws on Influencer Marketing — What Affiliates Must Know Now
The EGBA has just launched its “Pledge on Responsible Influencer Marketing in Online Gambling”, developed together with the European Advertising Standards Alliance (EASA). The aim: set clear standards for influencers and creators working in gambling-promo spaces across Europe — including transparency, age-gating, screening of influencer partners and independent monitoring.