Goodbye SEO, Hello GEO — Why iGaming Affiliates Need to Shift Gears
The digital marketing world is buzzing: according to Wired, we’re entering a new era — not just Search Engine Optimization (SEO) anymore, but Generative Engine Optimization (GEO). And if you’re working as an iGaming affiliate, this trend isn’t just tree-colour changing — it’s a tsunami of opportunity and risk.