What Is Traffic

23 Oct 2025
By Bill Robertson
Glossary
Traffic is just the number of people who visit a website, app, or click a promo link. More traffic = more potential customers.

Types of traffic:

  • Organic — from search engines (SEO)
  • Paid — from ads (Google Ads, social media, etc.)
  • Social — clicks from social networks
  • Referral — clicks from other websites
  • Direct — when someone types in the URL manually

Why it matters:

  • More traffic = more chances to earn
  • Quality traffic = better conversions
  • In affiliate marketing, traffic must convert to be valuable

Example: 10,000 visitors = 10,000 units of traffic

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