What Is SEO Traffic

29 Oct 2025
By Bill Robertson
Glossary
SEO traffic is visitors who come to your website through search engines like Google — not through ads, but by clicking on regular search results.

If you write a helpful article and it ranks high, people will find it on their own and visit your site. That’s SEO traffic.

Example:
 Someone searches for “best online casinos 2025” on Google, sees your article in the top results, clicks — and lands on your site. That’s organic SEO traffic.

Why it’s great:

  • No need to pay per click
  • Works long-term — traffic comes even months later
  • Users come by choice, so conversions are usually better
  • Perfect for affiliate marketing and e-commerce
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