What Is Push Traffic

31 Oct 2025
By Bill Robertson
Glossary
Push traffic comes from browser or mobile push notifications — those little pop-ups that appear even when you’re not on the site.

How it works:

  1. User visits a website and allows push notifications.
  2. Later, they get a message with your ad.
  3. They click — and land on your offer page. That’s push traffic.

Where it’s used:

  • Affiliate marketing (casino, dating, nutra, etc.)
  • E-commerce retargeting
  • Quick-scale media campaigns

Pros:

  • Super cheap clicks — starting at $0.001
  • Easy to launch
  • Huge volumes available

Cons:

  • Many clicks are accidental or low quality
  • Lower conversion compared to SEO or email
  • Needs testing for each offer

Example:  You run a campaign through PropellerAds. Your notification is shown to thousands. Some click and go straight to your offer.

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