What Is Incentivized Traffic

31 Oct 2025 Updated: 31 Oct 2025
By Bill Robertson
Glossary
Incentivized traffic is when users take action (click, sign up, download) not out of interest, but to get a reward — like money, bonuses, or virtual gifts.

Basically, people do what you want because they’re paid or promised something in return.

Examples:

  • Sign up at a casino and get 100₽ in a Telegram bot
  • Download an app to earn coins in another game
  • Subscribe to win an iPhone

Where it’s used:

  • Affiliate arbitrage (especially gray/black-hat schemes)
  • Mobile offers (app installs)
  • Sometimes in iGaming (e.g. account farming)

Types of motivation:

  • Cash, discounts, promo codes
  • Virtual rewards: coins, skins, bonuses
  • Prizes and giveaways

Cons:

  • Users don’t care — they sign up and leave
  • Low quality and bad conversion
  • Most partner programs forbid it
  • Can lead to bans or non-payment

When it’s used:

  • To warm up accounts
  • To simulate activity
  • For quick testing (if allowed by the offer)
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