What Is Branded Traffic

31 Oct 2025 Updated: 31 Oct 2025
By Bill Robertson
Glossary
Branded traffic is when users visit a site after searching for a specific brand name. They already know what they want — they’re just looking for the official page, sometimes through an affiliate link.

Examples of branded search queries:

  • “1xBet registration”
  • “Pin-Up casino bonus”
  • “GGpokerok official site”
  • “Leon bookmaker mirror”

Where it comes from:

  • Search engines (organic or paid branded keywords)
  • Social media, YouTube, Telegram
  • Blogs, reviews, and comparison sites
  • Doorways or landing pages optimized for brand names

Why it’s powerful:

  • Users are already interested — they trust the brand
  • High chance of sign-up, deposit, or purchase
  • Better conversion and higher LTV

But watch out:  Some affiliate programs don’t allow branded traffic through paid ads (e.g., Google Ads). Always read the terms!

Example: You rank a blog page for “Pin-Up login.” People searching for access click your link, land on the casino — and deposit. You earn the commission.

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