What Is an Offer

23 Oct 2025
By Bill Robertson
Glossary
An offer is a deal from an advertiser that you promote as an affiliate. When someone converts — you get paid.

What it includes:

  • Product or service (like a casino or insurance)
  • Payout model (CPA, RevShare, etc.)
  • Target audience and GEO
  • Ad creatives
  • Partner rules

Example: A casino pays $100 per player who registers and makes a deposit.

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