What Is an Affiliate Program
Glossary
An affiliate program is a way to earn money by bringing new customers to a company. You promote their product or service — and get paid when people take certain actions, like signing up or making a purchase.
How it works:
- The company gives you special links and promo materials.
- You promote them — via your website, social media, ads, email, whatever suits you.
- Someone clicks your link, takes the required action (like making a deposit) — and you earn a commission.
Types of affiliate models:
- CPA (Cost Per Action): you get paid for a specific action — a sign-up, purchase, app download, etc.
- RevShare (Revenue Share): you earn a share of the company’s profit from the customer you referred.
- CPL (Cost Per Lead): you get paid for leads — like when someone leaves their contact info.
- Hybrid models: a mix of different payment types.
Why it’s worth it:
- You can earn without having your own product.
- Companies only pay for real results.
- You get to choose what offers to promote and how.
Example:
An online casino launches an affiliate program and offers $50 for every new player who makes a deposit.
