What Is a Tracker
Glossary
A tracker is a tool that lets you see where your traffic is coming from, how it performs, and what actually brings in the money.
Running campaigns without a tracker is like flying blind — you have no clue what’s working and what’s just wasting your budget.
What a tracker does:
- Shows where users come from (traffic source, GEO, device, etc.)
- Tracks conversions — sign-ups, deposits, purchases
- Calculates your revenue, spend, and ROI
- Redirects traffic automatically (for A/B tests or broken offers)
- Helps cut losing campaigns and scale the winning ones
Where it’s used:
- Affiliate marketing and arbitrage
- SEO, PPC, email flows
- Any funnel where data matters
Popular trackers:
- Voluum
- RedTrack
- Binom
- Keitaro
- AdsBridge
Why you need one:
- To know which traffic source makes you money
- To scale winners fast
- To stop wasting money on bad traffic
