What Is a Target Audience

29 Oct 2025
By Bill Robertson
Glossary
Your target audience is the group of people your ads or product are meant for. These are the users most likely to click, sign up, or buy.

What defines a target audience:

  • Age, gender, location
  • Interests and behavior
  • Needs, challenges, or problems
  • Income level, education, lifestyle

Why it matters:

  • Helps you speak the right language to the right people
  • Saves ad budget by avoiding random traffic
  • Makes your offers and creatives more effective

Example:
 If you’re promoting an online casino, your audience might be men and women aged 25–45 who are into gambling and sports betting.

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