What is a Sportsbook

31 Oct 2025
By Bill Robertson
Glossary
A Sportsbook is a section of an online casino or a standalone platform where users place bets on sports events — real matches, tournaments, or virtual sports.

What it includes:
 — a list of events available for betting (football, tennis, basketball, esports, etc.),
— different bet types: singles, accumulators, systems, handicaps, totals, live bets,
— odds that determine the payout amount,
— live mode that allows placing bets in real time during a game.

Example:
 A user bets 100 UAH on Ukraine to win a match against Poland at odds of 2.5. If Ukraine wins, the payout is 250 UAH.

How it differs from casino games:
 In a casino, players go against the system and rely on luck. In a Sportsbook, they bet on real events, using analysis and strategy.

Popular sports:
 Football, basketball, tennis, hockey, esports (CS:GO, Dota 2, LoL, and more).

Why it matters:
 The audience here is more analytical and tends to place bets regularly, especially during tournaments. That means higher LTV. Some affiliate programs even separate payouts by product type: Casino, Sportsbook, or Poker.

Recommended news
Cases
How to Make Money On Sports Betting Affiliate Marketing
Learn how to make money through sports betting affiliate marketing with our comprehensive guide. Discover effective strategies, tips, and insider secrets.
Guides
What are the Best Referral Programs To Make Money in 2024?
Referral programs create win-win scenarios for both firms and their loyal customers. Companies get new customers while those who refer others are given money or something else when they manage to bring in new clients. There is a considerable difference in terms of efficiency and attractiveness of referral programs.
Guides
The Principles of Affiliate Marketing for Beginners: Your Step-by-Step Guide
Do you want to make a passive income through the use of your content creation skills? In that case, affiliate marketing might be perfect for you. This guide on how to start affiliate marketing for beginners will kick off your way, providing all the information you need at no cost. We are going to teach you the basics of starting in partner marketing, a strategy that can help you earn money even while you sleep.

Table of Contents