What Is a Pre-landing Page (Prelander)
Glossary
A pre-landing (aka prelander) is a page that sits between your ad and the offer. It doesn’t sell directly — it warms up the user and makes them more likely to convert.
Why use a prelander:
- Prepares and qualifies the user before hitting the offer
- Builds trust
- Filters out uninterested traffic
- Helps pass ad moderation
- Handles objections or questions before the main CTA
What you’ll find on a prelander:
- Reviews or testimonials
- “Success stories”
- Fake news-style articles
- Product comparisons
- A clear call to action button (“Go to site”)
Example: A user clicks an ad like “How I made money with 1xBet” → lands on a fake blog post about someone winning → sees a CTA button leading to the actual offer. That’s a prelander.
