What Is a Landing Page

31 Oct 2025 Updated: 31 Oct 2025
By Bill Robertson
Glossary
A landing page is where a user “lands” after clicking on your ad. Its job? Convert that visitor — make them sign up, deposit, leave a lead, or take another action.

What makes a good landing page:

  • Clear and simple — no distractions
  • One goal — one offer, one CTA (“Play Now”, “Claim Bonus”)
  • Audience-focused — tailored tone and visuals
  • Fast-loading — every extra second = lost users

Key elements:

  • Eye-catching headline
  • Clear call to action
  • Highlighted benefits
  • Social proof (reviews, stats)
  • Easy form or button

Example: You send traffic to a casino landing page. The page says “Get $100 Bonus Now”, has a big red button, and some logos of games — simple, direct, and effective.

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