What is a High Roller

31 Oct 2025 Updated: 31 Oct 2025
By Bill Robertson
Glossary
A High Roller is someone who plays big. They deposit large amounts and place high bets in casinos, sportsbooks, or poker rooms.

What makes someone a High Roller:

  • Bets much more than the average player
  • Gets special treatment: personal manager, VIP bonuses, invites to exclusive events
  • Often has custom limits and terms
  • A very valuable customer for casinos — brings in serious revenue

Why it matters:

  • In affiliate marketing and traffic arbitrage, high rollers are a separate target group
  • Loyalty programs are often tailored just for them
  • They greatly impact key metrics like LTV and overall profit

Example:  A player who deposits $10,000 and bets $1,000 per roulette spin is considered a high roller.

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