What Is 1xPartners and Why Affiliates Choose It

The program works across dozens of GEOs and consistently shows strong conversion rates in both mature and emerging markets.

Affiliates value 1xPartners for its wide geographic reach, localized products, and solid performance across Casino and Sports Betting. The platform is especially strong in LATAM, Asia, and Tier-2 countries, where traffic costs are still manageable and user lifetime value remains high.

The goal of this article is simple: to explain what 1xPartners actually offers, which GEOs and traffic sources work best, what conditions affiliates can expect, and who this program fits in practice — from beginners to experienced media buying teams.

What 1xPartners Offers: Quick Overview

1xPartners covers all major iGaming verticals, which makes it flexible for different traffic strategies. Affiliates can work with Casino, Sports Betting, Live Games, and eSports, choosing the mix that best fits their audience.

The program supports multiple payout models: RevShare, CPA, and Hybrid. Rates are not fixed — conditions are usually discussed individually, depending on GEO, traffic quality, and volume. This flexibility is one of the reasons why both solo affiliates and large teams work with the platform.

From an operational side, 1xPartners offers 24/7 support, personal affiliate managers, and a large set of localized landing pages and promotional materials. This helps affiliates launch faster and adapt offers to local markets without building everything from scratch.

Brands and Markets in the 1xPartners Portfolio

The core strength of 1xPartners is its portfolio of well-known betting and casino brands with strong local adaptation. The flagship product operates across dozens of countries and is tailored to regional player behavior, payment methods, and regulations.

In LATAM, the program performs especially well in markets like Peru, Brazil, and Mexico, where localized interfaces, popular payment systems, and mobile-first funnels drive high conversion rates. These GEOs are often combined with TikTok and Facebook traffic due to relatively low CPMs.

In Europe, Spain and Ireland stand out as regulated and competitive markets. Here, the focus shifts toward Sports Betting and Live Betting, with higher ARPU and more predictable user behavior compared to emerging regions.

In Asia, countries like India and Bangladesh show stable volumes and strong retention, particularly in Casino and Live Games. These markets benefit from long session times and repeat deposits, which positively impact LTV.

Overall, the portfolio is designed to work globally, but the real value comes from how well each brand is localized for its target GEO.

Working Conditions: What Affiliates Actually Get

1xPartners offers flexible conditions that can be adjusted to traffic quality and volume. For affiliates working on a RevShare model, revenue share can go up to 50% for stable partners with consistent performance. This model is often chosen by website owners and teams focused on long-term value.

CPA deals are available by agreement and depend on GEO, traffic source, and conversion quality. For experienced media buyers, Hybrid models are also an option, combining upfront CPA with long-term revenue share.

Payments are processed regularly, with relatively low minimum thresholds compared to many iGaming programs. The platform provides real-time statistics, detailed reporting by sub_id, and full postback support for registrations, FTDs, deposits, and rebills.

Integration is straightforward. 1xPartners works smoothly with popular trackers like Keitaro, Voluum, and Binom, which makes it easy to monitor traffic quality and optimize campaigns without technical friction.

Performance and Stats: What Affiliates Should Pay Attention To

When evaluating an iGaming affiliate program, raw numbers matter less than patterns. In this sense, 1xPartners shows several consistent strengths across different regions and traffic types.

In LATAM and many Asian GEOs, affiliates often see a strong conversion flow from registration to first deposit. This is driven by localized funnels, familiar payment methods, and mobile-friendly products, which work especially well with TikTok and Facebook traffic.

Casino and Live Games tend to show solid retention. Players stay active longer, make repeat deposits, and generate stable long-term value. This is particularly noticeable in Tier-2 markets, where user loyalty is often higher than in saturated Tier-1 GEOs.

In Sports Betting, conversion rates are above average thanks to wide betting lines, live betting options, and frequent events. In European markets, this often results in higher ARPU compared to Casino-only funnels.

From a technical side, affiliates benefit from transparent reporting, real-time dashboards, and detailed breakdowns by sub_id, which makes optimization faster and more predictable.

Typical performance scenarios look like this:

• LATAM: strong EPC combined with low-cost social traffic;
• Asia: stable FTD flow with frequent repeat deposits;
• EU: fewer users, but higher value per bettor.

Workflow and Integrations

Working with 1xPartners is technically straightforward, even for affiliates without deep tracking experience. Tracking setup is fast, with support for clickid and an extended postback system covering registrations, FTDs, deposits, and rebills.

The platform integrates smoothly with popular trackers like Keitaro, Voluum, and Binom, allowing affiliates to monitor traffic quality and optimize campaigns without manual workarounds. For larger teams and agencies, API access is available, making it easier to automate reporting and internal workflows.

Another advantage is the number of localized landing pages. Affiliates can choose ready-made pages tailored to specific countries, and in some cases negotiate custom promos or bonuses with their manager.

Who 1xPartners Is Best For

Beginners benefit from high conversion rates, ready-to-use funnels, and simple integration. The platform makes it easier to launch without building everything from scratch.

Media buyers can work with CPA or Hybrid models by request, access a wide range of GEOs, and run traffic from TikTok, Facebook, or Google with predictable results. Teams and agencies value advanced statistics, API access, personal managers, and the ability to negotiate higher rates based on volume.

Website owners often choose RevShare thanks to strong Casino LTV and stable long-term earnings. Affiliates focused on LATAM and Asia see especially good results in markets like Brazil, Mexico, Peru, India, and Bangladesh, where traffic costs remain reasonable and retention is strong.

Final Thoughts

1xPartners is a large, stable affiliate program with global reach, strong brands, and flexible conditions for different traffic models. It works well for both short-term media buying and long-term RevShare strategies, especially outside saturated Tier-1 markets. If you’re exploring new iGaming offers, check out 1xPartners in the Affiliateguru.net catalog and see whether its GEO coverage and payout models match your traffic and growth plans.