What Does “Leads Burned” Mean
Glossary
“Leads burned” means that the users you brought in didn’t convert or got rejected. You paid for traffic — but got no earnings from it.
What it might mean:
— Leads were declined due to fraud, duplicates, or wrong info
— User signed up but didn’t deposit
— Chargebacks happened
— Leads went cold — the user became inactive
Why it’s bad:
— You lose money
— ROI drops
— Too many burned leads can lead to penalties or bans
Example:
— Checked the stats?
— Yeah, 30 leads burned. No payouts at all.
