What Does “Burning GEO” Mean
Glossary
“Burning a GEO” means launching and scaling successful ad campaigns in a specific country or region. You're running traffic profitably and at scale.
What it usually involves:
— Increasing spend for that GEO
— Getting strong conversions and ROI
— Rapid testing and optimization for local specifics
— Often includes access to private or exclusive offers
— Pushing the volume while it performs well
Example:
— How’s Italy going?
— Burning that GEO right now — solid ROI, converting like crazy.
Why it matters:
Each GEO behaves differently — pricing, audience, regulations.
If you’re “burning” it, you’ve cracked the code and know how to scale it right.
