The Future of Online Gambling in Germany: Trends, Technology, and Players

13 Oct 2025
By Bill Robertson
Trends
Germany remains one of the most regulated online gambling markets in the world. In 2021, the Interstate Treaty on Gambling (GlüStV) came into effect, introducing strict rules: a monthly deposit limit of €1,000, mandatory registration through the OASIS self-exclusion system, and advertising restrictions. Some critics argue these measures are too strict, yet the market continues to grow.

In 2024, the total revenue of the iGaming sector reached €11.93 billion, and in the first quarter of 2025, it was €3.5 billion. Despite a recent dip to €3.2 billion, experts consider this temporary, linked to seasonal factors and a global trend of reduced gambling activity. By the end of last year, over 14 million Germans participated in online casinos.

Key Trends and Technologies

  • Mobile and UX: Over 80% of players use smartphones and tablets. Operators focus on instant game loading and vertical mobile interfaces—players lose interest if a game takes more than two seconds to load.
  • Artificial Intelligence and Personalization: AI helps create personalized bonuses, detect suspicious bets, and enhance platform security.
  • Gamification and VR: Interactive formats, tournaments, and game shows make the player experience more engaging.
  • Blockchain and Cryptocurrencies: Some operators are exploring crypto payments and blockchain-based casino concepts, inspired by Web3 innovations.

Player Behavior and Emerging Audiences

German players are getting younger: most active users are under 50. The younger generation is less brand-loyal, more willing to try new platforms, and expects innovative features, convenient UX, and personalized interactions.

Regulatory Updates

In 2025, an update to the GlüStV is expected, potentially revising deposit and betting limits and redefining “player accessibility.” Affiliates need to monitor these changes to adjust marketing strategies and promote relevant products.

Takeaways for Affiliates

  • Competition is increasing: new operators must offer safe and innovative products.
  • UX and mobile optimization are critical for player retention.
  • Adapting to regulations and player behavior trends enhances affiliate campaign performance.

 

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