The best affiliate program if you work in the African market

This opens up huge opportunities for partners: all you need to do is choose the right program that takes local characteristics into account, and you can earn a stable high income.

Features of the African market

Africa is currently one of the most dynamic gaming and betting regions in the world. It is a continent with a huge young audience that actively uses mobile technologies and is gradually becoming involved in online entertainment. However, this market has its own unique characteristics that affiliates must take into account in order to achieve high results.

The first important aspect is language. In addition to English and French, which are official languages in many countries, local languages (Swahili, Zulu, Hausa, etc.) are also important. Using understandable language in promotional materials significantly increases user trust and their willingness to interact with the offer.

The second factor is regulation. In some African countries, the gambling business has official licenses and is controlled by state authorities, while in others, regulation is absent or at an initial stage. It is important for affiliates to check the legality of offers and cooperate with verified affiliate programs to avoid risks.

A distinctive feature of the continent is the dominance of mobile traffic. About 70–80% of users access the internet via smartphones, as computers remain inaccessible to the general population. This means that responsive websites, lightweight apps, and mobile advertising are becoming key channels for promotion.

Another point is popular sports. Football is undoubtedly in first place, especially in Nigeria, Ghana, Kenya, and South Africa. At the same time, basketball, cricket, and boxing also have a significant audience. Using sporting events as the basis for advertising campaigns allows you to increase conversion.

Cultural characteristics are no less important. African players value fast payouts, simple interfaces, and bonuses in the form of free bets or cashback. Trust in a brand is formed not only through advertising, but also through real recommendations from friends or opinion leaders. That is why affiliate programs that take local realities into account are able to achieve a significantly higher level of engagement.

Thus, Africa is a promising but very heterogeneous market. Only those affiliates who know how to work with localization and take into account mental and technical differences will be able to achieve stable high income.

The most popular trends in iGaming and betting in Africa

The African online gaming and betting market is developing extremely rapidly, which is why it attracts both local and international affiliates. The choice of promotion direction depends on the interests of local players and the technical capabilities of the region.

Football remains the absolute leader. African users actively bet on English Premier League, Champions League, and national championship matches. In addition, basketball and cricket are popular, attracting huge audiences in Nigeria, South Africa, and Kenya. Affiliates who skillfully pick up on trends and promote offers for major tournaments can achieve significantly higher conversion rates.

The second major area is online casinos. African players are increasingly discovering mobile slots, roulette, and live games with real dealers. Fast games (crash games, lotteries, instant bets) are particularly popular because they are simple and do not require much time.

Another interesting trend is esports and virtual sports. Although these areas are not yet so widespread, they are growing rapidly among young audiences. Gamers in Africa actively follow Dota 2, CS:GO, and FIFA tournaments. Virtual football leagues are also becoming a popular substitute for betting between real matches.

Classic lotteries should not be underestimated either. They have a long tradition in many African countries, and modern operators offer them in digital format. For affiliates, this is an opportunity to attract a wider audience that has not previously played online.

Thus, the most successful areas are sports betting, mobile casinos, and quick games, with a gradual increase in interest in esports. The ability to correctly combine these niches allows affiliates to adapt to the market as much as possible and earn a stable income.

List of affiliate programs for beginners and pro’s

An affiliate’s success in the African market depends on how well they can tailor their affiliate program to their audience. Local payment solutions, the popularity of sports, and the mobile format are important factors here.

Top options that are suitable for both beginners and experienced affiliates:

• 1xBet Partners: An international program that operates in most countries around the world, including Africa. Among its advantages are a recognizable brand, various cooperation models (CPA, RS, hybrid), a wide selection of bets, and localized versions of the site.
• Melbet Partners / Melbet Affiliates: Focused on mobile traffic, which is especially relevant for African users. They offer simple entry conditions, a large set of advertising materials, and stable payments.
• Afropari Partners: Focuses exclusively on Africa. The main advantages are local payment methods, betting on sports popular in the region, and user-friendliness. Thanks to this, the conversion rate is significantly higher.
• 1xCasino Partners: A global affiliate program with a focus on casino products. Suitable for affiliates who want to diversify their offering and add casino betting, slots, or live games.

Newbies should pay attention to Melbet or 1xCasino, as they are easier to get started with. Experienced affiliates should choose 1xBet or Afropari, as they have strong positions in the local market and offer greater earning potential.