The best affiliate program if you work in Asian markets

But in order to become a successful partner and earn money from traffic in this region, you need to take into account not only the scale, but also local characteristics: language, currency, and cultural preferences of players. Companies that work correctly with localization are showing explosive growth — such as 1xBet, which increased the number of active players by 68% in India alone. This confirms that there is no universal approach for Asian countries, and individual adaptation is the key to high revenues.

Localization – the path to the Asian market

The first step to working effectively with the Asian market is localization. It is not enough to simply translate your website into English: success is determined by small details that take into account the expectations of the local audience.

Language is the main factor in building trust. Hindi, Bengali, Urdu, and English are popular in India, Vietnamese in Vietnam, and Thai in Thailand. If a website or mobile app is not adapted to the national language, conversion rates will be significantly lower. The same applies to currencies: players expect to see Indian rupees, Vietnamese dongs, or Thai baht, not dollars or euros.

Another important aspect is cultural preferences. For example, in some countries in the region, betting on cricket or esports is more popular than football, while in others, local card games are popular. A partner who offers a product with the right choice of disciplines immediately gains an advantage.

Therefore, PPs that invest in localization become market leaders.

Engaging local audiences through content and bidding

The Asian gaming and betting market is unique in that it is impossible to achieve success with standard approaches. To effectively attract players, affiliates need to use content that reflects local interests. For example, in India, cricket betting is in high demand — it is the national sport with a fan base of millions. In Vietnam, the esports segment is growing rapidly, and in Japan, slots with elements of anime or traditional culture are generating huge interest.

Therefore, it is worth focusing not only on classic football championships or European tournaments, but also on those disciplines that are truly important to the local audience. For example:

• in Pakistan, promoting cricket tournaments works well;
• in Thailand, players are actively interested in boxing and kickboxing;
• in South Korea, a large segment of traffic can be obtained through esports.

Content must also be localized. If a partner is talking about a bonus or promotion, it is important to use examples and references that are familiar to local players. A successful combination of cultural accents and local sports can increase conversion and strengthen trust in the brand.

The role of local influencers in promoting affiliate programs

Another powerful tool for working in Asian markets is collaboration with local influencers. In most Asian countries, opinion leaders set trends on social media. Their opinions and recommendations build trust much faster than traditional advertising.

Collaborating with local bloggers or streamers opens up several opportunities at once. First, influencers know their audience well, so they can present partner products in an understandable and attractive format. Second, this method of promotion creates a personalization effect: the user sees that the product is “their own,” recommended by an authoritative person.

Successful affiliate programs, such as 1xBet or Melbet, are already actively collaborating with local ambassadors in Asian countries, which allows them to reach new audiences faster. For affiliates, this means that if the affiliate program supports such campaigns, the traffic will be of higher quality and the conversion rate will be significantly higher.

Thus, the use of influencers is not just an additional channel of attraction, but a strategic tool for scaling revenue and strengthening positions in a specific market.

Affiliate programs for beginners and professionals

To work effectively in Asian markets, it is important to choose a partner that not only offers favorable terms but is also adapted to local specifics. Each Asian country has its own priorities, but among the affiliate programs, there are several obvious leaders that are suitable for both beginners and experienced affiliates.

1xBet is considered the undisputed leader among affiliate programs. Its strengths include high commission rates (up to 40–45%), multilingual support, a wide range of bets that take into account local sports, and convenient analytics tools. For Asian markets, 1xBet focuses on cricket, badminton, and esports, allowing affiliates to work with the most targeted traffic possible.

Melbet attracts with its flexible terms and ease of entry. For beginners, it is an opportunity to access a large database of ready-made promotional materials and quickly launch campaigns without wasting time. Experienced partners appreciate Melbet for its regular promotions, high conversion rates, and the ability to test different cooperation models (CPA, RS, hybrid).

Bizbet focuses on working with local audiences. The program actively integrates with regional payment systems, which is critically important for countries with an unstable banking environment. In addition, Bizbet supports collaborations with influencers, which gives an additional advantage to affiliates working with social networks.

1xCasino focuses on the gaming segment and offers a wide range of slots and live games that are popular in many Asian countries. For partners, this program is attractive due to high payouts for active players who remain in the system for a long time and attractive bonus offers for new users.

Thanks to this choice, affiliates can select a program that suits their own goals.