Spain’s Online Gambling Market Grows Sharply in Q2 2025 — A New Chapter for SEO and Content-Focused Affiliates

17 Oct 2025
By Bill Robertson
Trends
Spain’s iGaming sector showed impressive resilience in Q2 2025, with GGR climbing 18.6% year-over-year to €410.3 million. Casino and sports betting verticals dominate, contributing over 94% of total revenue. Deposits and withdrawals surged faster than user acquisition, underlining a focus on engagement rather than expansion.

This shift suggests that operators are doubling down on player retention and value optimization. A decline in new registrations by 11.6% contrasts with strong activity among existing users, signaling a maturing market where sustainable growth matters more than volume.

For affiliates — especially those relying on SEO and content traffic — the implications are clear. LTV-driven strategies, smarter audience segmentation, and cross-vertical promotion are now essential to stay competitive. Affiliates who can create localized, data-backed, and trust-building content will be in the strongest position to partner with major brands.

As Spain moves deeper into its maturity phase, the market rewards those who think strategically — not just those chasing clicks. The next winners will be the affiliates who treat data, compliance, and content as their biggest assets.

 

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