Mobile gambling: how to make money from mobile traffic

Mobile gambling trends and statistics

Mobile gambling has become one of the key drivers of the gambling industry’s development today. While a few years ago most players used computers, now over 70% of all traffic comes from smartphones and tablets. This is due to several factors: the spread of affordable mobile internet, increased phone power, and the convenience and speed with which users can place bets or launch casino games without being tied to a stationary PC.

According to reports from analytical agencies, in 2024, the global mobile gambling market exceeded $120 billion and continues to grow by 10–15% annually. The highest demand is observed in regions such as Europe, Asia, and Africa, where smartphones have effectively replaced computers for most users.

This trend directly affects affiliate marketing. Affiliates who previously relied exclusively on web versions are now actively switching to mobile traffic, as it is the source of most deposits. This is especially relevant for the sports betting market, where the speed and convenience of accessing the app can determine whether a user will place a bet at all.

Another important trend is the emergence of new tools for monetizing the mobile segment. Increasingly, partners are working with push notifications, mobile teasers, and content on TikTok or Instagram Reels that are specifically targeted at mobile users. These methods allow for more precise interaction with the audience and increase conversion in registration and deposits.

Thus, mobile gambling has long ceased to be an “additional channel.” It is the main segment in which both beginners and experienced affiliates must work if they want to remain competitive and earn more.

Mobile traffic: features and how to work with it

Mobile traffic in the gambling industry has its own unique characteristics that distinguish it from classic web traffic. Users accessing the site from their phones expect maximum speed, simplicity, and convenience. Any delays or an inconvenient interface reduce the chances of registration or a first deposit. Therefore, partners working with the mobile segment must adapt both their advertising materials and their approach to promotion.

The first feature is the short decision-making cycle. People access the internet from their mobile devices when they have limited time, for example, while traveling or during a break. This means that banners, push notifications, and landing pages should be as simple and clear as possible. A clear call to action (“Get your bonus now,” “Try the mobile casino”) works better than long texts.

Another important point is the traffic format. The following work well on mobile devices:

• Push notifications — they quickly attract attention, but it is important to segment them correctly so that they do not end up in spam.
• Mobile teasers and banners — small but visually striking, they encourage quick clicks.
• Social networks — TikTok, Instagram Reels, and YouTube Shorts are specifically designed for mobile viewing, which provides enormous scope for creativity.

It is worth mentioning the adaptation of websites and landing pages separately. If a resource loads slowly on a phone or displays buttons incorrectly, the user is likely to leave it. That is why most affiliate programs, including 1xBet and Melbet, already have optimized mobile pages and even ready-made pre-landings that reduce the load on the affiliate.

Examples show that affiliates who have switched to mobile traffic can get up to 30–40% higher conversions than when working only with desktop. This is because the player can instantly go from clicking to installing the app or registering without any additional barriers.

Mobile traffic is not just a trend, but a strategic direction that provides stable income. The main thing is to take into account its features: speed, simplicity, and creativity of presentation.

Overview of mobile applications for affiliate programs

A review of affiliate program mobile apps shows that it is becoming much easier for modern affiliates to work with mobile traffic and manage campaigns directly from their phones.

The 1xBet app features a convenient dashboard with real-time click, registration, and deposit metrics, ready-made promotional materials optimized for the mobile segment, and push notifications about new promotions, which is especially useful for those who work with several geos at the same time.

Melbet’s mobile version is focused on detailed analytics: you can quickly view financial statistics and use interactive charts and filters for different traffic channels. This helps you identify the most effective sources and strengthen the areas that bring in the most revenue.

In turn, 1xCasino has focused on casino products and offers ready-made packages of banners and videos adapted for mobile devices. It also has an integrated CRM system that allows you to not only count transitions but also analyze player behavior after registration, which makes traffic optimization more in-depth and effective.

All these mobile solutions enable affiliates to work quickly and conveniently, regardless of their location.

Terms and conditions of affiliate programs for working with mobile traffic

To earn more from mobile gambling, it is important not only to have convenient tools, but also to carefully evaluate the terms of cooperation in each affiliate program. They determine how effectively your traffic will be monetized and what prospects will open up in the future.

In most popular affiliate programs, such as 1xBet, Melbet, 1xCasino, or VivatBet, the terms include several key blocks. First, there are cooperation models: CPA (payment for the first user action, such as a deposit), Revenue Share (a percentage of the casino or bookmaker’s income), and hybrid options. CPA is often more convenient for the mobile segment, as smartphone users perform actions faster, but Revenue Share allows you to build long-term passive income.

Second, it is worth paying attention to the payout rates. In mobile campaigns, CPA usually ranges from $30 to $70 per active player, and Revenue Share can be 30-50% of net revenue. Programs such as 1xBet or Melbet often offer special increased rates for mobile traffic, which encourages partners to work more actively in this area.

Another important factor is traffic geography. Mobile apps are convenient because they allow you to scale campaigns across multiple regions simultaneously. For example, 1xCasino shows good traffic from Asia and Latin America, while VivatBet values the African segment more. For affiliates, this is an opportunity to immediately see where their efforts bring the maximum profit.

Another condition to consider is the support of mobile advertising materials. All of the above programs provide adapted banners, short videos, and push creatives that are immediately ready to launch. This saves time and allows you to test different formats faster.

Finally, technical support and personnel managers are an important bonus. In large affiliate programs, they are available via messengers or even mobile apps, which makes communication as fast as possible. This factor is often decisive for partners who want to work from their mobile phones and be able to respond quickly to changes in campaigns.