Mexico Prepares Major Overhaul of Gambling Regulations

The goal of the reform is to increase safety, transparency, and accountability in the industry, while updating regulations to match modern realities.

What Will Change for Affiliates?

• Licensing: The introduction of a “one license – one venue” principle may limit the number of permits per establishment, potentially affecting competition and market access.
• Taxes: Proposed increases in the gross gaming revenue (GGR) tax from 30% to 50% could significantly raise the financial burden on operators and may reduce affiliate program margins.
• Responsible Gambling: Mandatory self-exclusion programs, betting limits, and bans on ATMs in gaming areas are aimed at improving social responsibility, which may change player behavior and engagement.
• New Regulator: The creation of a National Institute for Games and Lotteries, tasked with regulation, inspection, and enforcement, may lead to stricter oversight for both operators and affiliates.

Opportunities and Challenges

For affiliates, this means adapting to new conditions — revising monetization strategies, emphasizing responsible marketing, and complying with updated regulations. At the same time, the reforms open opportunities for those ready to operate within the new rules and offer players a safe and transparent experience.

Recommended Affiliate Programs for the Mexican Market

Affiliates targeting Mexico may consider these programs:

• 1xPartners Peru — While focused on Peru, it offers competitive terms and can help expand reach in Latin America.
• Betsson Group Affiliates — One of the leading programs, offering a wide range of brands and affiliate tools.
• 1xBet Affiliate — Has a broad audience and diverse gaming offers.

Successfully working in the Mexican market will require affiliates to account for local specifics, adapt content, and design marketing strategies in line with cultural and regulatory realities.