Latin America’s Favorite Casino Games: What Affiliates Can Learn from Betsson’s September Rankings

Betsson Group Affiliates has just revealed its list of top-performing casino games across Latin America for September, and it’s more than just a leaderboard — it’s a roadmap for affiliates who want to understand what makes local players tick.

Let’s take a quick tour through the region.

In Brazil, Tome of Madness took the top spot, followed by Gates of Olympus Super Scatter, Fortune Tiger, Fortune Rabbit, and Sweet Bonanza 1000. These choices prove that Brazilian players love high-volatility slots and big bonus mechanics — something affiliates can highlight in creatives and ad copy.

Mexico showed its fun side with Oink Oink Oink A1 leading the way, trailed by Sugar Rush 1000, Cosmic Cash, Temple Tumble 2 Dream Drop, and Mega Fire Blaze Big Circus. Bright visuals and playful themes clearly resonate here, so using colorful, localized content and Mexican slang could boost conversions.

In Colombia, the local-themed Rey de Copas was king, followed by Tucanito, 40 Golden Coins, 20 Hot Blast, and Sugar Rush. Games tied to local culture and familiar motifs (like football or native fauna) seem to strike the right emotional chord — a clear signal to affiliates to lean into culturally relevant campaigns.

Peru celebrated 20 Bulky Fruits by Paolo Guerrero as its top game — a slot inspired by the national football star — followed by Tucanito, Pirots 4, Sweet Bonanza Super Scatter, and Thunderstruck Stormchaser. Celebrity tie-ins are powerful here; affiliates promoting local personalities can expect stronger engagement and retention.

Meanwhile, Argentina proved its love for classic slot mechanics with Joker’s Jewels leading the list, ahead of Joker’s Jewels Jackpot Play, Gold Party, 5 Lions Megaways, and Tucanito. Here, simplicity wins — affiliates can emphasize reliability, jackpots, and nostalgia-driven gameplay.

And in Chile, Tucanito reigned supreme, with multiple versions of Gates of Olympus and Sweet Bonanza 1000 following closely. Chilean players are loyal to well-known brands and mechanics — a good reminder that trending, recognizable titles often convert better than experimental ones.

What Affiliates Can Take Away

The data from Betsson paints a clear picture: Latin America is diverse, fast-growing, and highly dynamic when it comes to player preferences.

Here’s what matters most:

  • Mobile-first is essential. Most LATAM players game on their phones. Optimizing for fast loading and simple UX is no longer optional.
  • Localization drives results. Spanish or Portuguese creatives, local slang, and even regional music references make a big difference.
  • Blend global hits with local flavor. Use big names like Sweet Bonanza or Gates of Olympus, but anchor campaigns in local context.
  • Partner with the right affiliate programs. Work with programs that support LATAM traffic, provide localized tools, and understand regional regulations.

Want to see which affiliate programs are best suited for the Latin American market?
Explore your options here.