LATAM: A Goldmine for iGaming Affiliates
Trends
Latin America continues to be one of the most promising regions for affiliates and online gambling operators. The growing internet audience, high user engagement, and relatively low traffic costs make the region particularly attractive for partners.
Key Numbers and Metrics:
- Population: over 669 million people.
- Internet penetration: around 80%, with a highly active mobile audience.
- Average income: Mexico — ~$630/month, Chile — ~$1,200/month. Different audience segments allow for targeted offers based on spending power.
- Online gaming growth: the iGaming sector shows double-digit growth annually.
Top Countries for Affiliates:
Mexico — the largest market in the region, with high engagement and stable conversion rates.
Chile — wealthier audience, strong brand trust, which improves traffic quality and retention.
Ecuador — low competition and rapidly growing interest in online gambling create opportunities for campaign scaling.
Opportunities for Affiliates:
- Affordable traffic: acquisition costs are lower than in Tier-1 countries.
- Localized marketing: accounting for cultural nuances and local languages improves conversions.
- Multichannel strategies: combining SEO, social media, media buying, and affiliate programs.
- Audience segmentation: personalized offers increase retention and lifetime value (LTV).
Recommended Affiliate Programs:
For LATAM campaigns, affiliates can consider reliable programs such as:
- Betsson Group Affiliates
- 1xPartners
- Codere Partners
- 1xPartners Peru — ideal for targeting the Peruvian market specifically
Conclusion:
LATAM remains a highly promising region for affiliates. Success favors those who leverage cultural insights, segment their audience, and use multichannel strategies for sustainable growth.
