iGaming Innovation in 2025: What Affiliates Should Know
In an exclusive interview for iGaming Future, experts shared their insights on what true innovation looks like today:
Debora Conte Santoro (Swiss Casinos)
“We operate in one of the most strictly regulated jurisdictions in the world, so innovation and compliance are not competitors, but partners. We’ve implemented automated workflows that monitor and resolve issues in real time, and we train our staff to understand the boundaries of innovation and properly use new tools.”
Alex Lorimer (Gaming Corps)
“We entered our 20th regulated market in just three years, and compliance is extremely important to us. However, when it comes to innovation, it sometimes feels like the attitude is outdated, and there’s little desire to create regulatory frameworks for cutting-edge products.”
Mathias Larsson (Awager)
“This is a really tricky issue, because in most cases, regulators cannot give a ‘green light’ to a product before it’s built and launched. This means you can develop a non-compliant product, or at least you’ll have to go back to the drawing board and make major changes to meet requirements.”
Key Takeaways for Affiliates
- Innovation is about processes as well as technology. It’s not enough to launch new tools — compliance must be built in from day one.
- Flexibility and adaptability are crucial. Rapidly changing regulations mean affiliates need to pivot quickly and adjust strategies.
- Education and awareness matter. Keeping staff and partners informed ensures that innovations are implemented safely and effectively.
Affiliates can leverage these insights to stay ahead: focus on promoting compliant, innovative operators, optimize campaigns for evolving markets, and ensure all tools and strategies align with local regulations.
