Growth Alert: Betsson Group’s Q3 Strategy Reveals Hot Spots for Affiliates

24 Oct 2025
By Bill Robertson
Trends
In the third quarter of 2025, Betsson Group reported impressive growth across Western Europe — especially driven by traction in Italy. Their Q3 revenue rose significantly year-on-year, with Western Europe showing a 27% increase and Italy identified as the “largest growth contributor” in that region.

What’s standing out – by region and product

Italy: The standout market. Betsson noted that both its casino and sportsbook offerings continue to gain market share in Italy. For affiliates, this means Italian-facing traffic is especially valuable now — with casino products leading the way.

Western Europe generally: Beyond Italy, the region overall grew strongly. This suggests that affiliates targeting localized Western European markets (not just large geos) may find opportunity.

Latin America: Also showing solid growth — although at a slightly lower rate than Western Europe, Betsson’s Latin America revenue rose ~10% in Q3, largely driven by casino product activity.

Product mix: Casino remains the powerhouse. In Q3, Betsson reported a new record for casino revenue, which is the main driver of growth. Sportsbook also grew, albeit more modestly.

What this means for affiliates

  • Focus on casino-heavy campaigns in Italy: Since Italy is a key growth territory for Betsson, affiliating with operators or offers that emphasise casino in Italy is smart. Ensure your content is Italian-localised and compliant with Italian regulation.
  • Dual-product approach: casino + sportsbook: While casino leads, sportsbook growth is still strong. Affiliates should consider offering mixed content (e.g., “Top Italy casino slots + sports betting offers”) to cover both angles.
  • Tap localized Western Europe geos beyond big markets: If Italy is working, other smaller Western European regulated markets may also present growth. Consider niche GEOs with strong localisation.
  • Maintain LATAM as secondary but valuable growth market: Latin America is still growing and driven by casino traffic — think of diversification: Italian/Western Europe focus for high leverage, LATAM for scale.
  • Quality traffic and localisation matter: Since growth is in regulated, mature markets, operators will likely favour affiliates who deliver compliant, well-converted traffic — not just volume. Local language, payment familiarity, regional culture all give you an edge.
  • Prepare for regulation & compliance: Particularly in Italy and Western Europe, regulation is evolving. Ensure your partners are licensed, your promotional creatives comply with local rules, and your tracking is transparent.

Final thought

The message is clear — for affiliates, aligning with a group like Betsson and focusing on high-growth geos and products (Italy + casino, Western Europe regulated markets) is a strong strategy. By localising, diversifying regionally, and emphasising compliance and conversion quality, you’ll be well positioned to ride this wave of growth rather than chase it.

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