From beginner to top partner: a step-by-step guide to working with affiliates

Affiliate marketing is a simple yet powerful model for earning money: you bring in players and receive a percentage or fixed payments in return. But to earn huge money, you need knowledge, the right choice of affiliate program, and a competent development strategy.

What is an affiliate program?

To become a successful affiliate, you need to start with the basics — understand what an affiliate program is. In the iGaming and betting industry, it is a model of cooperation in which a partner (affiliate) attracts new users to the brand and receives financial compensation for this. It sounds simple: you bring in players, the company gets customers, and for each active user, you receive a percentage or a fixed payment.

The principle of affiliate programs is similar in most cases: the partner registers, receives unique links or promotional materials, and places them on their channels — these can be websites, blogs, social networks, push advertising networks, or even their own Telegram channels. When a user clicks on this link, registers, and makes their first deposit, the affiliate receives income.

Payment models can vary. The most common are:

CPA (Cost Per Action) — a fixed payment for a specific action (for example, a new player’s deposit).

Revenue Share (RS) — the partner receives a percentage of the income generated by the attracted player (usually 25–50%).

Hybrid — a combination of the two options, where the partner receives both a fixed reward and a share of the income.

Why is this beneficial? Because at the start, you can choose the model that suits you best: CPA for those who want quick results, RS for those who are ready to build long-term passive income. And the hybrid model combines both approaches.

It is important that affiliate programs in the gaming and betting industry usually have high conversions. This is because the demand for entertainment, betting, and casinos is constantly growing, and the mobile segment opens up even more opportunities to attract new customers. Thus, even a beginner who is just starting to understand the subject can get a tangible profit from the very first campaigns.

Unique advantages of 1xBet, Melbet, and 1xCasino

To earn good money in affiliate marketing, it is important to choose the right affiliate program to work with. There are dozens of programs, but only a few of them consistently show high results, have strong support, and clear terms and conditions. Among them are 1xBet, Melbet, and 1xCasino, which are considered to be among the leaders in the iGaming market.

1xBet Partners is known for its global reach and extremely wide range of products: sports betting, esports, casino, live games, and virtual sports. Key advantages:

• Revenue Share up to 50%;
• CPA model with payments from 30 to 70 USD per active player;
• a variety of ready-made promotional materials (banners, videos, widgets);
• high conversion rate due to a well-known brand. In fact, the partner receives a turnkey toolkit: just take the link or banners and launch the ad.

Melbet Partners is another strong program focused on global audience engagement. Melbet offers affiliates:

• Revenue Share up to 45%;
• Stable CPA rates;
• A wide selection of geos, including Asia and Africa;
• Access to modern mobile applications for players and partners. Thanks to high-quality website localization and high betting odds, Melbet often has higher conversion rates in countries where competition is low.

1xCasino Partners focuses on casino products. It is chosen by those who want to earn money in the gambling segment. Among the advantages are:

• Revenue share up to 40%;
• bonuses for new partners;
• focus on mobile players, which ensures a large traffic flow;
• constant updates of promotions and bonuses to attract the audience. If you have a blog or platform related to entertainment, slots, or casinos, this program may be the perfect option.

All three programs do the main thing — they simplify the work for the affiliate as much as possible. Registration, receiving materials, and launching ads take a minimum of time. This allows even a beginner to focus not on technical issues, but on the main thing — attracting traffic and generating income.

Mini-guide to registration and mobile capabilities

Working with an affiliate program starts with a simple step — registration. All major affiliate programs (1xBet, Melbet, 1xCasino) have a straightforward process so that beginners don’t waste time on bureaucracy.

The algorithm looks like this:

• go to the website of the selected affiliate program and click the “Register” button;
• fill out a standard form with your personal and contact details;
• choose a cooperation model (CPA, RS, or hybrid);
• receive confirmation from the manager.

In most cases, the process takes only a few minutes, and the next day you will have access to your personal account, where you will find tools for work: affiliate links, banners, widgets, and promotional videos.

A separate plus is mobile applications for partners. Modern affiliate programs understand that many people work “on the go,” so they offer mobile versions with all the functionality:

• viewing statistics in real time;
• push notifications about new players and payments;
• access to promotional materials directly from your phone;
• quick communication with your personnel manager.

This means that you can launch a campaign, check conversions, or download banners even while traveling. For those who value speed and convenience, this is a real advantage.

Bonuses and privileges for regular and top partners

Affiliate programs in the iGaming industry encourage not only newcomers but also those who already work with large amounts of traffic. Regular affiliates get access to additional bonuses that make cooperation even more profitable.

For mid-level partners, the following are usually provided:

• an increased Revenue Share percentage (for example, from 30% to 40–45%);
• individual promotional materials for specific traffic sources;
• priority technical support.

For top affiliates, the programs offer even more opportunities:

• participation in closed events, sports tournaments, and international conferences;
• VIP invitations to brand parties;
• gifts and bonuses in the form of gadgets or travel vouchers;
• a personnel manager who deals exclusively with your account and helps you scale your income.

Such privileges have a double effect. On the one hand, the partner feels valued and supported, and on the other, it is an incentive to attract even more traffic in order to maintain their status. For affiliates, this means that development brings not only money, but also a certain prestige in the professional community.

Affiliate marketing in the iGaming industry opens the door to stable and scalable earnings. From the first steps with basic knowledge to the status of a top partner, the path is quite realistic for anyone who is ready to learn, analyze, and work with high-quality programs.