From beginner to top affiliate: a guide on how to become a pro

Affiliate marketing

To get started in affiliate marketing with confidence, you need not only the desire to earn money, but also a good understanding of the basic concepts in this field.

Otherwise, you will be like a beginner trying to assemble a complex mechanism without instructions. So, the first step on the path to becoming a top partner is to learn the professional terminology.

Basic terms you can’t do without:

AP (affiliate program) — a company that allows partners to earn money by attracting new users.
Offer — a specific proposal from a PP that you can advertise. For example, an online casino or bookmaker.
Conversion — the percentage of people who performed the desired action after clicking on your ad.
Traffic — the total number of clicks or users you bring to the offer.
Creatives — advertising materials (banners, texts, videos) that you use for promotion.

The better you understand the terms, the easier it will be for you to communicate with PP managers, read reports, test hypotheses, and — most importantly — not waste traffic.

Analyze your own traffic – geography, sources, potential

You need to honestly and clearly determine what kind of traffic you have and where it comes from. Without this, you will not be able to effectively choose an affiliate program or advertising model, and therefore your profit will be lower than it could be.

What are the sources of traffic:

Social networks (Facebook, TikTok, Instagram, Telegram): Suitable for visually appealing offers. Works well with videos, memes, and thematic communities.
Contextual advertising (Google Ads, Bing Ads): Converts well in markets with a solvent audience. Especially effective for “hot” queries.
Traffic arbitrage (dumping through advertising networks): Suitable for experienced partners. Can be scaled, but budgets must be optimized competently.
SEO / Blogs / Websites: Works in the long term. If you have a website, be sure to use SEO to attract free organic traffic.

After that, determine the geography of your audience:

Poland, Kazakhstan, Romania, Uzbekistan? — These are great markets for global APs such as 1xpartners.com, melbetpartners.com, 1xcasino.partners.
Africa or Turkey? — Local solutions are more suitable: afropari.partners, bizbet.partners.
Iran? — go to onjabetpartners.com, tailored specifically for this market.
Scandinavia or the Baltics? — try vivatbet.partners.

Also, pay attention to what devices your audience uses: mobile or desktop. If smartphones prevail, it is important that the PP has high-quality mobile applications and adapted landing pages.

Once you understand where your traffic comes from and what your audience is, you can choose a PP that offers the best conditions for your niche and geo.

Choosing the best affiliate program

Not all APs are equally effective for every type of traffic. If you have a mobile audience, choose an affiliate program with good applications (for example, 1xpartners). Local affiliates will work better for players from a specific region: afropari.partners for Africa, vivatbet.partners for Scandinavia. Consider geo, type of traffic, support, conversion, and availability of a personnel manager. Test several affiliate programs and choose the one that gives you the maximum income.

Choosing a cooperation model: CPA, RS or hybrid

To earn steadily, it is important to choose the right remuneration model. There are three of them in gambling affiliate marketing:

CPA (Cost Per Action) – a one-time payment for each player who made a deposit. It is ideal for beginners and those who work with a large volume of traffic but generate long-term income.
RS (Revenue Share) – a long-term profit from the expenses of attracted players. It is suitable for high-quality traffic and experienced partners. Although initially, earnings are lower, they can grow over time.
Hybrid – a combination of CPA + RS. It is good for those who want a balance between fast income and the prospect of passive earnings, but it is more difficult to calculate the effectiveness without tests.

If you are just starting out, start with CPA. When you understand your audience, switch to hybrid or RS for a stable income.

Selection of effective materials for engagement

Banners, landing pages, videos, promotional codes – all of them can work, but it is important to adapt them to your audience. Affiliate programs like 1xpartners or melbetpartners offer ready-made packages of materials, including adaptive formats for social networks and mobile devices. Test different creatives, monitor CTR and conversion, and keep the ones that give the best results.

Affiliate programs worth considering for beginners and pros

Successful affiliate marketing starts with choosing a reliable partner. Here is a selection of proven affiliate programs covering both global markets and local niches:

1xpartners.com — one of the market leaders with global coverage. The program supports CPA, RevShare, and hybrid models, has a large set of promotional materials, and a flexible analytics system. Suitable for both beginners and experienced webmasters.
Melbetpartners.com — another powerful global affiliate program with good functionality, transparent statistics, and stable payments. Works well with sports and mobile traffic.
Melbetaffiliates.com is an alternative to Melbet with more flexible terms, focused on convenience for beginners.
Vivatbet.partners specializes in Estonia, Finland, and Ireland. It has high-quality localization, which increases conversion in these markets.
1xcasino.partners — an affiliate program focused on casino traffic. Ideal for promoting slots, live games, and table games.
Onjabetpartners.com — a platform focused on the Iranian market. It offers localized tools adapted to the cultural characteristics of the region.
Afropari.partners is an affiliate program for Africa with a focus on mobile traffic. It is well suited for those looking for new, promising niches.
Bizbet.partners works with Turkey and African countries. Offers deals tailored to these markets and multilingual support.

Choose an affiliate program based on your location, traffic type, and desired monetization model. Test, compare, and choose the best conditions — this is how you build successful and long-term income.