France’s Online Gambling Market Hits Record Levels — What Affiliates Should Know

22 Oct 2025
By Bill Robertson
Trends
France’s regulated gambling market has reached new heights. In the first half of 2025, the national regulator Autorité nationale des jeux (ANJ) reported Gross Gaming Revenue (GGR) of €5.7 billion, up approximately 3.5 % compared to the same period in 2024.

What’s driving the growth?

  • The online segment reached around €1.4 billion in GGR, climbing about 6 % year-on-year.
  • Online sports betting was the engine: stakes rose ~15 % to around €6 billion, and online sports GGR reached ~€961 million, up 10 %.
  • Tennis stood out: betting volume on tennis grew ~22 % in H1 2025, driven in part by the French Open (Roland Garros).
  • Meanwhile, other verticals showed mixed results: online poker revenue fell ~4 % to ~€246 million, and horse-racing online remained flat at ~€174 million.

What this means for affiliates

If you’re working as an iGaming affiliate targeting France (or planning to), these trends point to key strategic take-aways:

  • Sports betting remains the big opportunity: The growth is concentrated here. Affiliates should focus on sports-betting offers, especially around major tournaments or high-interest sports like tennis and football.
  • Online content matters: With the online channel growing and contributing a larger share of revenue, your digital strategy — from SEO to conversion-optimized landing pages — becomes even more critical.
  • Other verticals need a rethink: Poker and horse-racing are under pressure. If you promote these, it’s time to evaluate their ROI and consider altering or diversifying your campaign portfolio.
  • Localisation & market nuance matter: France has specific sports preferences, regulatory constraints, and player behaviours. Using French-language content, focusing on relevant sports, and understanding promo expectations will give you an edge.
  • Player acquisition vs retention: With stakes rising strongly, the value of each player may increase. Affiliates who can drive quality registrations and support operator retention strategies may fare better in the long run.

Final thought

France’s online gambling market is not just growing — it’s shifting. For affiliates, the message is clear: double down on sports betting offers, optimise online channels, and polish your French-market strategy. Those who adapt will be ahead of the curve as the market continues its upward trajectory.

 

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