Estonia’s Gambling Bill Opens New Doors for Affiliates — Act Now

Lower remote gambling taxes: Estonia is planning to cut its tax rate on remote gambling to around 4%, one of the lowest in Europe. This makes the country highly appealing for international operators looking for competitive conditions.

Revenue allocation: Tax revenues will be reinvested into sports, culture, and responsible gaming initiatives, balancing operator incentives with social responsibility.

Regulatory oversight remains strong: Even with lower taxes, compliance, player protection, and marketing rules will be strictly enforced. Estonia wants growth, but within a transparent and safe framework.

Why Affiliates Should Pay Attention

Estonia’s changes aren’t just for operators — they signal opportunities for affiliates willing to adapt early:

Early-mover advantage: Affiliates targeting Estonian traffic now may capture new campaigns before competition grows.

High-quality operators expanding: With the new tax incentives, operators will likely launch or expand European-focused affiliate programs. Being aligned with these partners positions you for better deals and incentives.

Compliance-focused traffic: Estonia’s strong regulatory stance means operators will favor affiliates who understand and adhere to local marketing rules. Clean, well-tracked, and compliant traffic is now a premium commodity.

Northern/Eastern Europe opportunities: Estonia may become a testbed for other smaller European markets. Affiliates experienced in Estonian traffic could pivot easily into neighboring regulated markets.

Recommendations for Affiliates

• Research Estonian-specific traffic trends and player preferences.
• Localize your creatives, messaging, and payment methods for the Estonian audience.
• Focus on licensed operators who are serious about compliance and transparent reporting.
• Track results carefully and be ready to optimize campaigns to align with regulations.

Ready to start? Check out Vivatbet Partners — an affiliate program geared for European markets and regulated traffic, ideal for tapping into Estonia’s growing iGaming opportunities.

Bottom line: Estonia is creating a welcoming environment for operators and affiliates alike. Early adaptation, regulatory compliance, and targeted strategies will separate those who benefit from those who watch from the sidelines.