Crypto Payments Are Setting the Pace in iGaming
What’s especially interesting: reveal which coins players seem to prefer. For example:
- Bitcoin (BTC) remains king — many platforms report around 60% of crypto deposits via BTC.
- Ethereum (ETH) comes a strong second — particularly among users who value faster payouts and newer token-features.
- Stablecoins (like Tether USDT, USD Coin USDC) are gaining traction because they reduce volatility risk — players prefer their funds to maintain value.
- A smaller segment loves privacy-coins and novel tokens — but these are niche and often come with regulatory/AML risks.
So yes: crypto is here, and for affiliates working markets where crypto adoption is higher (emerging markets, mobile-first players, users who don’t use traditional banking) this is gold.
What this Means for You as an Affiliate
Highlight crypto-accepting offers: When you promote a casino or sportsbook that supports Bitcoin/ETH/USDT, it becomes a differentiator. Many “crypto-friendly” sites also cater to mobile, fast withdrawals, and less friction — players notice.
Target the crypto-native audience: If your traffic includes gamers, tech-savvy users, users in under-banked regions — the crypto option may boost conversion and retention.
Adjust your creatives & messaging: Don’t just say “instant withdrawal” — say “deposit with Bitcoin, withdraw instantly, no bank delays.” Mention specific coins (BTC, ETH, USDT) if allowed.
Track different player behaviours: Crypto users may behave differently: higher deposit amounts, faster cycle of bets, possibly higher risk appetite. Operators may value these players differently (higher rev share, higher UA budget) so your traffic quality matters.
Be aware of regulation & compliance: Crypto payments may bring regulatory scrutiny (KYC/AML, tax characterization, custody issues). If your offers support crypto, check that the operator handles compliance properly and communicate that clearly to your audience.
Use crypto as a unique pull in your funnel: Many affiliates still lean traditional payments; you could stand out by emphasizing crypto availability and the benefits (speed, privacy, global).
Final Takeaway
Crypto payments in iGaming are no longer optional — they’re moving from “nice to have” to “expected in certain segments”. For you as an affiliate, this means opportunity: new audiences, faster funnels, unique offers. But also responsibility: make sure operator is compliant, coin options are clearly communicated, and you understand the player type.
If you tap into this early, you’ll ride the wave. If you wait, you’ll watch your competition highlight what you didn’t.
