Brazil’s Betting Boom & Tax Turbulence

27 Oct 2025 Updated: 20 Nov 2025
By Bill Robertson
Trends
Hey - got some big updates on Brazil’s online betting market and why affiliates should sit up. The story’s massive growth with a storm of regulatory change - and if you’re working the LATAM or global iGaming scene, this affects you.

What’s happening in Brazil

Brazil is booming. In the first half of 2025, the regulated betting market pulled in approximately BRL 17.4 billion (≈ US$3.2 billion) in GGR — about 17.7 million active bettors.
By July, tax and related payments crossed BRL 4.73 billion for just the first 7 months.
Monthly wagers have reached up to BRL 30 billion (≈ US$5.1 billion) on online betting alone.
On the flip side, the government is moving to raise the tax on betting GGR from ~12% up to as much as 24-25%. That plan is under urgent review.

Why affiliates should care

Brazil isn’t just another hot GEO — it’s becoming the battlefield for LATAM growth. With $4.1 billion in projected 2025 revenue and one of the fastest-growing online betting audiences in the world, the country offers enormous potential. But that potential comes with volatility. The government’s plan to raise betting taxes to as high as 25% could reshape operator budgets, marketing spend, and, inevitably, affiliate payouts.

For affiliates, this means the rules of the game are changing fast. Those who partner only with regulated, transparent operators will have the upper hand — not just in compliance, but in long-term stability. Localization will also be key: Brazilian users respond best to tailored payment options, cultural references, and mobile-first campaigns. And as local regulations evolve, maintaining flexibility across multiple LATAM markets will help reduce risks and keep ROI steady.

In short, Brazil remains a golden opportunity — but only for affiliates who stay agile, data-driven, and selective about the brands they promote.

What you can do now

  • Start building or refining Portuguese-language funnels tailored to Brazilian audiences.
  • Work exclusively with operators that are licensed and transparent — make sure you understand how tax/regulation will impact them (and you).
  • Monitor contract terms carefully: look for clauses that protect you if taxes or regulation change.
  • Diversify your traffic sources and geos to hedge against Brazil’s regulatory shifts.

Ready to get into action? Check out top affiliate programmes that support regulated markets like Brazil, with strong terms and reliable tracking: Affiliate Programs List

 

Choose Your Affiliate Program
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