Asia-Pacific Casinos Poised for a Decade of Unprecedented Growth — Opportunities for Affiliates

17 Oct 2025
By Bill Robertson
Trends
Recent reports paint a clear picture: casinos and online gambling in the Asia-Pacific (APAC) region are gearing up for massive growth. Tourism is bouncing back, regulations are evolving, and technology is accelerating the market — and this isn’t just numbers, it’s real evidence that the region is entering a new phase. Let’s break it down and see how affiliates can benefit.

Key Stats & Trends

Here’s what the latest research shows:

  • The total casino gambling market in APAC (land-based + online) was estimated at ≈ USD 92.34 billion in 2024, projected to reach ≈ USD 185.2 billion by 2033, with a CAGR of 8.04%.
  • The online gambling segment (virtual casinos, sports betting, etc.) is also growing rapidly: ≈ USD 23.9 billion in 2024, expected to hit ≈ USD 56.0 billion by 2033, CAGR ≈ 9.45%.
  • Mobile gambling is outpacing desktop; the mobile segment is becoming the primary driver of online growth.
  • Leading countries: Macau and Singapore, with Japan (integrated resorts), Philippines, Vietnam, and South Korea emerging as key opportunities.
  • Tourism is recovering, supporting land-based revenue, but operators are increasingly targeting the “premium-mass” segment — players who are not ultra-high rollers but spend significantly and seek quality experiences.

Why This Matters for Affiliates

Here’s how affiliates can leverage these trends:

  1. Expand geo reach
    If you haven’t tapped APAC yet, now’s the time. Japan, Vietnam, the Philippines, and South Korea offer fresh opportunities with new regulations and resorts.
  2. Blend online and offline experiences
    Integrated resorts (IRs) combine casinos with hotels, restaurants, shopping, and entertainment. Affiliates can create content showcasing the full experience, not just the games.
  3. Optimize for mobile
    Mobile traffic will be critical. Fast-loading, mobile-friendly landing pages and content will outperform slow, desktop-focused sites.
  4. Target the premium-mass segment
    Focus on players who want quality experiences rather than VIP exclusivity. This includes live casino games, premium promotions, and engaging interactive content.
  5. Emphasize trust and licensing
    In emerging jurisdictions, players and operators demand legality and transparency. Affiliates showing compliance, licensed partners, and secure payment options will gain credibility and higher conversions.
  6. Partner with innovative brands
    Live dealers, personalization, AI analytics, and VR/AR experiences are becoming more prevalent. Affiliates promoting these features can differentiate themselves and attract high-value users.

Bottom line:
The Asia-Pacific casino market is approaching a decade of unprecedented growth. By 2033, the market is expected to nearly double — from ≈ USD 92.3 billion in 2024 to ≈ USD 185.2 billion, with a CAGR of ~8%. The online segment is growing even faster, with a projected CAGR of ~9.45%.

Leading regions are already setting the pace: Macau is shifting focus from VIPs to mass-market tourism and entertainment; Singapore maintains its reputation as a top integrated resort destination; Japan is building new IRs; and the Philippines and Vietnam are expanding rapidly.

For affiliates, this is more than news — it’s a roadmap. The market demands adaptation: experience, quality, and localization matter more than just discounts or quick clicks.

Check out a list of affiliate programs to find the perfect partners for your campaigns.

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