1xBet Launches Player Safety Index
Key Takeaways from the Study
- In nine regulated Western European markets (UK, Ireland, Germany, Italy, Spain, Portugal, Denmark, Sweden, Netherlands), 60% of operators rated the effectiveness of regulation at 7 out of 10 or higher.
- A big issue: 70% of operators say they vary their player-protection practices depending on the jurisdiction, while only 30% try to keep a consistent level across all markets.
- Among the common protections: 95% of regulators mandate ad restrictions, ~90% require deposit limits, but only ~40% require enforced time-out systems.
- Many operators believe artificial intelligence (AI) will be central to next-gen player protection – such as AI bots that can detect problem behaviour.
Why This Matters for Affiliates
If you work as an affiliate in the iGaming industry, this isn’t just regulatory talk – it affects how you select partners, how you promote offers, and how you build long-term strategies.
- Choose operators who prioritise safety.
Operators who are serious about player protection are typically more stable, more compliant, and more reputable. Affiliates working with them may benefit from better longevity and fewer reputational risks. - Quality traffic counts more than ever.
With regulatory focus turning toward safe play, operators will value affiliates who send engaged, responsible players. Traffic purely based on “deposit now & spin” won’t cut it in markets where harm prevention is rising up the agenda. - Marketing needs to reflect responsible gaming.
As ad restrictions and deposit-limit rules are widespread, affiliate creatives must align with these realities. Highlighting responsible play, using transparent language, and supporting safe gaming messages will help you stay on the right side of both operators and regulators. - Be mindful of jurisdictional differences.
The study shows protection standards vary significantly between markets. If you promote across geos, you’ll need to adapt. What’s acceptable in one country may be seen as weak in another if regulations or operator practices differ. - Embrace innovation in protection tech.
Since AI and personalised protection are flagged as future trends, affiliates should look at operator partners who invest in next-gen safety tools. That’s also a strong selling point in your marketing and can set you apart.
Final Thought
The launch of the Player Safety Index is a reminder: iGaming is more than just user acquisition and bonuses. It’s about balancing growth and protection.
For affiliates, the choice is clear – partner with operators who take safety seriously, craft promotions that reflect responsible gaming, and focus on quality over quick wins. In the evolving landscape, those who align early with player-centric practices will be ahead of the curve.
Want to partner with a brand leading this shift?
Check out 1xPartners – the official affiliate program of 1xBet. Reliable tracking, global reach, and a strong reputation for compliance make it one of the best choices for affiliates ready to grow responsibly.
